Please note that since the video that inspired this article was recorded, Google has evolved and changed, as such our strategies to get our clients to page one have also changed. To find out how a dental SEO campaign can help you grow your business, get in touch with us today.
Are there different ways to get onto Page One?
There are actually two ways in which a business can appear on Google page one. These are through paid advertising, otherwise known as Google Adwords and through organic rankings with dental SEO.
Organic rankings are fickle, unreliable and take more time than many businesses have to achieve results. Through consistent use of SEO relevant content, appropriate social media marketing and activity on your website, your business will organically move through the rankings to come closer to that page one goal over a certain amount of time.
However, the first 3 or 4 websites on any given page one search are placed there by Google Adwords. If you are serious about your marketing strategy and allow it to work for you, then perhaps it is time to invest in a dental SEO expert and work out a budget to pay Google for the right to be in this place.
By using this ‘Pay Per Click (PPC)’ advertising strategy, you are speeding up the process whilst still playing the game and competing with many other businesses whilst improving your chances of being seen by those who matter: your patients.
What is a pay per click advert?
PPC advertising is how Google has collected billions of dollars of revenue. What works for the advertiser is that you only pay when a person clicks onto your website. By placing your website at the top of page one and where all the buyers are, Google has the aim for your business to succeed because they benefit from it as well. We need to inform Google who your ideal patient is so that when they search for a topic using any given keyword, your results will appear where the buyer is ready to click.
When you use Google Adwords you can decide on the wording of the advertisement, you can choose the target audience, your daily budget and your per click budget as well. From there it runs like an auction where you pay as much as you want and you see where you rank.
Although a business placed above you has more than likely paid more for their advert, the other factors that are the fundamentals of Google such as keyword choice plays an important part which can give you that leading edge. In fact, we have found that in certain locations, the dentist’s name, their qualification and a few informative snippets such as 0% finance and a price for a service can offer exceptional click through rates.