One of the most surprising things is how many dentists still don’t have a website. You’d think in this day and age, everybody would know how important a website is for a practice (as it is the most powerful marketing tool available).
The importance of having a website, is that is how patients are likely to find you. These days, most potential patients go online and research alternative practices before choosing one.
A website also helps you establish your business’s reputation. If you don’t have a website, people automatically assume that you’re a small-time, unprofessional business who don’t take their business seriously, and once you have this reputation, you will find it hard to gain sales.
Having a website also makes you appear well established and will make you appear bigger and more successful than you may actually be. This is the greatest thing about the internet, as the size of your company doesn’t really matter, it’s about making yourself stand out from competitors, and looking professional.
If you don’t have a website you are missing out on all of this potential business. You need a website so people can learn about your practice.