The importance of a modern and successful dental website
Your dental website is the virtual front door of your practice. A prospective patient will make a decision on whether or not they want to address their dental needs with you, based on the performance of your website and the user experience that you are able to provide. To make sure that you have a fantastic dental website which shows off your dental practice to its maximum potential you need to speak to us at Dental Focus. We are the market leaders in creating award-winning dental websites and we have helped design and maintain over 1000 dental websites in the last two decades. We work with dental practices in England, Ireland and Australia. With our knowledge and expertise we can create a fantastic dental website for you too.
Whether you would like us to create a brand new website or you would like to modernise and enhance an existing website, our team will make sure that you have a website which stands out from amongst the crowd. The majority of dental practices offer similar treatments and procedures, which means that dental websites are often quite repetitive. Clinical content will be the same for the majority of dental practices. This is why you need to delegate your website to our marketing team, so that we can make sure that your website is bespoke, interesting and engaging, encouraging patients to address their dental needs with you.
Understanding your patients’ dental requirements
Your website needs to be highly personalised so that patients are able to familiarise themselves with you and your team and the dental practice itself. You also need to focus your USPs on your patients’ dental requirements and demands. Trends in dentistry change on a regular basis and by carrying out keyword research we will be able to find out which dental issues are prominent in your area. We will learn which treatments and procedures the community are interested in and use this information to update your website accordingly.
What makes a good website
Trends in dental needs change as often as every few months or they may remain the same for a long period of time. By being aware of what your patients are interested in you will be able to engage with them more closely, encourage them to revisit your website and eventually convince them to address their dental needs with you. There are many different factors which need to be taken into consideration when developing your website. You should mainly aim at providing excellent user experience, so that patients realise that they will receive the same level of care and treatment from you in person. Your website needs to be professional, up to date and fully functioning at all times as a reflection of you and your team and the level of dental care that you are able to offer. Speak to us at Dental Focus today and let us put together a dental website that is individually tailored to suit you and your team, your brand and your ethos. Helping to build trust and credibility in order to convince patients that you are the best dental practice for them.