The role of dental websites in marketing explained
Have you seen an advert for dog food, and then looked for the website on a search engine? With more modern marketing techniques, you may have even clicked on a link which took you straight to the web page.
If you did either of these, the business now has another opportunity to dazzle you and the website itself is going to play that role, as well as having a significant task in the marketing strategy. Although they are physical businesses, a dental surgery website is also an important marketing tool when it comes to promoting the business. So, that website really needs to knock the visitor’s socks off!
When you come to Dental Focus, our team will be more than happy to create a dental surgery page for you, to help attract new patients and retain the ones you currently have. We have made over thousands of dental websites in our nearly 20 years of operation, and have many dental surgeries who are very happy with our marketing techniques!
With that in mind, why exactly are dental websites now the primary tool when it comes to marketing? Read on to find out!
First impression
Going back to the example of the dog food website, if you were to load a web page aimed at selling dog food, you would expect it to be bright and light and have photos of dogs spread across it.
When it comes to dental websites, as a first impression for many people, the design of the website itself will either attract new patients in, or repel them. So, it is important to have a design team on hand who knows how to make your dental surgery web page look attractive and informative at the same time.
SEO
SEO or search engine optimisation is a huge part of what we do at Dental Focus. And it involves ensuring that your website meets certain specifications in order to rank higher on search engines.
Your website has to load quickly, it has to have 100% unique content, original photographs and have lots of keywords spread throughout it. With these tips and a few more, your dental surgery website will tick the required boxes to ensure that it gets a higher ranking on Google.
Point of contact
You need patients to be able to find your surgery, and thanks to voice searching via AI devices like Siri, your dental website now has to have your contact information up to date, as well as your location. It also has to be optimised to work alongside AI and voice searching, so dental patients can find you when out and about.
Information about services
Your website is also an information platform, wherein visitors can assess whether or not you offer the services that they want. If your team is able to offer dental implants, for example, then you should have this on your surgery page, as well as some blog posts or even vlog pieces about the treatment.
Assessing your team
Your page should also aim to show that your teams are real and to provide professional profiles about each member. This is important, not only for SEO, but for helping patients who may be fearful of dental surgeries to see you as human, and be more likely to contact you. Trust us on this, it’s important!