Tips when writing content for dental websites from Dental Focus
When it comes to marketing for a dental surgery website, there are many aspects that need to be explored in order for the website to grow and attract more customers.
And one of the options that needs to be explored by all dental surgery websites when it comes to marketing and making an appealing website is the content. You need to ensure that the content on your website is effective in conveying your message and engaging your audience. As well as this, the content needs to be 100% unique and plagiarism free in order to help with the marketing.
When you contact our team at Dental Focus, we can help comprehensively with putting your dental website together and will aim to oversee other parts of the marketing, too, such as the emails, the vlogs and the blog posts on social media for your surgery.
But when it comes to writing the content, what is required for it to be good enough to attract new patients? Here are some of our team’s top tips on how to write content for dental websites.
Know your audience
Before you start writing content for your dental surgery’s website, it’s important to know who your target audience is. Your content should cater to their needs and interests. For example, if you specialise in cosmetic dentistry, your audience would likely be interested in information about dental whitening, porcelain veneers, and other cosmetic procedures. Of course, it can be tricky to know where to begin when it comes to writing blog pieces, but at Dental Focus, we have a team of writers who have been writing for dental websites for years and know what is required for the Google algorithm and SEO.
Use clear and concise language
When it comes to writing for a dental surgery website, it’s important to use clear and concise language. Avoid using technical jargon and complicated medical terms that your audience may not understand. Instead, use simple and easy-to-understand language that can be easily comprehended by all.
Focus on benefits, not just features
While it’s important to list the services you offer, it’s equally important to focus on the benefits your clients will receive from those services. For example, instead of just listing that you offer teeth whitening, highlight the benefits of teeth whitening, such as a brighter, more confident smile.
Include patient testimonials
Including patient testimonials on your website is a great way to establish trust and credibility with potential patients, especially ones who are nervous or phobic. When people read positive reviews from satisfied clients, they are more likely to trust your services and choose you over your competitors.
Highlight your expertise
As a dental surgery team, you have specialist knowledge and expertise that sets you apart from others. Highlight your expertise by providing information about your qualifications, experience, and the types of treatments that you can offer.
When it comes to doing this via a blog, aim for a chatty, informal tone that will help make your content easier to read, and avoid using medical jargon. Of course, our team of content writers at Dental Focus can do this for you, so you won’t have to worry!