What do dental websites require to thrive? A quick guide from our team
When you are looking for a way to ensure that your dental surgery continues to expand, your attention will need to be divided into two. Your surgery, your team and all things physical on one side and the online world on the other.
When you contact our team at Dental Focus, we can help with the latter, as we have extensive knowledge of dental marketing, SEO, and dental websites and will always aim to work towards your surgery becoming more successful.
So, what are some of the things that the most successful dental websites have in common? Here is a quick skim through from our team.
Mobile optimisation
More and more people are using their smartphones to browse the internet, and dental websites must be easily viewable and navigable on mobile devices. As well as this, it is also important that they are adapted for voice searching, as this will help them pull in more potential patients. As odd as it sounds, research has found that more people are looking for emergency dental surgeries using Siri, Google Home or Alexa!
Search engine optimisation (SEO)
SEO is a core part of any marketing process and is essential to ensure that your website remains on the first page of any Google results. Optimising your website’s content and structure can improve your dental practice’s search engine rankings and attract more organic traffic. SEO from our team will usually involve a website makeover, original blogs being published regularly, vlogs and a social media account that links directly to your surgery page.
Social media integration
Most people are on at least one social media platform: Facebook, Instagram, TikTok, or Twitter. Dental surgery websites that incorporate social media feeds, share buttons, and other social media elements can help to increase engagement and attract new patients. Why? Because platforms like Facebook attract millions of users daily, it is a great way to get some attention from potential patients.
Online appointment scheduling
It can be exceedingly frustrating for patients to call a dental surgery for an appointment and to wait for a long time before they get through. Patients should be able to schedule appointments directly from your surgery website and cancel or reschedule appointments.
If you need help setting this up, call our team!
Patient education
Yes, patients who visit your dental surgery page will want to know more about what your dental team can offer them. Successful dental surgery websites can use videos, images, and written content to educate patients about oral health and the services the practice offers. This content will also help them determine whether your dental surgery suits them, relating to what you can offer.
Reviews and testimonials
If you were trying to hire a team to redecorate your home, would you trust a website with no reviews or testimonials? Dental surgery websites can help to build trust and credibility by showcasing patient reviews and testimonials prominently on their website. Going back to social media for a minute, it is also worth responding to any reviews of your surgery that are placed on there too. And, you guessed it, our team at Dental Focus can help with that too!