What does our team add to dental websites to boost their SEO? Read on to find out!
When you are trying to attract new patients to your dental surgery using your dental site as a beacon, it can be tough to know what to add or what not to add.
You want your page to be unique and to offer a timeless quality to your surgery but you also want it to function as a marketing tool. And unless you are one of the few dentists whose hobby is SEO, you are likely to get stuck!
What is it that makes one dental surgery page stand out and causes another one to drop down through the rankings?
At Dental Focus, we know the answer to these marketing questions and more. With nearly 20 years of experience and with over 1,000 dental websites under our belt, we know what will make your website a success and what will cause it to be a hindrance. When you choose us, our team will peruse your surgery page and will make changes while allowing your brand to shine through while boosting your SEO ranking. What more could you want from a marketing team?
But what are some of the things that we add to dental websites that we oversee to boost their SEO? Read on to find out!
A blog
Unique blog content every week is a key thing that we use to boost all of the dental websites that we oversee.
A personalised blog for your surgery page allows site visitors to look through what you and your team can offer them, while also learning a bit about dental care and boosting their confidence. Blogs are a great way to attract more nervous dental patients too, so for the sake of SEO, marketing and general education, we recommend and use these on our customer’s pages.
Your branding
Branding is important for any business and if you have a logo, motto or ethos, our team will work to promote it across your site.
A logo can be placed on every page, as can a logo and of course, we can incorporate any ethos relating to patient care into the blog pieces that we create for you. Perfect!
Unique images
This is where we will need your help with your site!
We will need to build up your staff’s profiles and we will need pictures. We will also need recent photos of your surgery to help with virtual tours which in 2021 due to the increased focus on infection control, are more important than ever!
Personalised layout
At Dental Focus, we never work from a template and we will design your site and homepage to your specifications.
This will allow your page to be more unique but we will also ensure that it follows a logical format and is easy to use (again, this boosts SEO!).
Social media links
Of course, we will create social media pages for your surgery and we will link them on your home page. This will allow for a wider demographic of potential patients to be reached.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!