What is the role of dental SEO?
In the last two decades dental marketing has evolved significantly and digital dental marketing has become the only way forward. Traditional dental marketing techniques are no longer effective and without digital marketing it has become difficult to find new patients or to help your dental practice stand out from amongst your competitors.
Dental search engine optimisation or dental SEO is an important system which is necessary for successful digital marketing and helps create a strong online presence for your dental practice. You must implement techniques and strategies for dental SEO to increase website traffic and boost your rankings in the search engine results pages or SERPs. To find out how to do this you need to speak to our award-winning, digital dental marketing team here at Dental Focus. We are specialists in dental website development and dental SEO. We will make sure that your website has all the features that are necessary for good dental SEO, so that you can be listed high up on the SERPs. This will help you attract quality new patients, build reputation and trust, as well as boost the revenue of your dental practice.
By delegating the marketing of your dental practice to our specialist team here at Dental Focus you can spend your time and efforts on addressing your patients’ dental needs, whilst we put together a strong and competitive online presence for you.
Creating an online presence
If you already have a website for your dental practice then we will update this and modernise it for you, so that it is not only in keeping with current trends, but offers something extra which helps you stand out from amongst your competitors. To do this we will carry out competitor analysis and find out what the other dental practices in your area are offering and look for gaps in the market which your dental practice can fulfil. To work alongside your dental website we will make sure you have an up-to-date Google ‘my business’ page which will include contact details of your dental practice, as well as important information such as your areas of speciality and your unique selling points or USPs.
It is also important to list your NAP on your website. Although this may seem highly obvious without your name, address and phone number Google will not be able to reference you properly and potential patients will not be able to find you on the organic search results list.
SEO is made up of a number of techniques and strategies which work together to help create a good position for you on the SERPs. Many of these techniques revolve around the use of keywords. Firstly you need to carry out keyword research to find out which dental terms are most commonly searched for in your area. You then need to use these keywords effectively throughout your website so that Google recognises that you are relevant and that you are worthy of a top position in the SERPs for that dental term. Speak to us at Dental Focus today to find out how to use keywords effectively, as well as other SEO techniques, to help attract prospective patients to your website and convert them into long-term patients at your dental practice very soon.