Why dental SEO is important for your practice?
A significant percentage of the population searches for healthcare services online. More and more people are looking to the internet for information and recommendations, before deciding on a healthcare provider to address their needs.
This is exactly the same for dental requirements and dental practices. Which is why it is important that you have a strong digital marketing strategy in place, to make sure that your dental practice continues to be a success in this era of digital technology. You need a strong online presence for your dental practice to make certain that you continue to attract new patients. When patients are searching for their dental requirements online, you need to be one of the first dental practices that they come across, to make sure that you do not lose out on patients to the other dental practices in your area. This means that you need search engine optimisation or dental SEO.
Most of us have heard of SEO, but you may be unsure as to what it actually entails. Dental SEO is a system of techniques and strategies which come together to boost the position of your website on Google search results lists. When a potential patient from your geographical area searches ‘dentist near me’, you should be one of the first dental practices that appear on the list. This will give you a good chance of attracting that patient to your website, so that you can convince them to address their dental needs with you.
There are many different techniques to help you do this, some standard procedures which are absolutely essential for digital marketing, but also certain techniques and strategies which may not be implemented by neighbouring dental practices. These may require more time and effort, but will help you stand out from amongst the crowd.
To find out more you need to speak to us at Dental Focus. We are a multi-award-winning digital marketing team and we specialise in dental marketing campaigns for dental practices across the country and also in Australia. Over the last two decades we have helped over 1000 dental practices create and maintain great dental websites. These have been optimised for Google to help make sure that they continue to attract new patients on a regular basis. Without dental SEO, you may have a highly attractive and modern dental website, but people will be unable to find it and you will lose patients to the other dental practices nearby.
Visit our website and find out what our clients have to say about the dental websites that we have created and how we maintain dental SEO. Once the techniques and strategies are in place, your website just requires regular maintenance to make sure that it is working successfully and that it continues to provide good user experience for patients at all times. Our specialist website design team will carry out regular audits to make sure that there are no technical issues and that the website is continuing to attract new patients. The pages which attract the least patients can be removed, whilst by researching current trends in dentistry we can continue to update the website with new and relevant information before prospective or existing patients read it or find it elsewhere. Speak to us at Dental Focus today and let us put together an excellent dental website for you.