An introductory guide to dental SEO from Dental Focus

In 2023, if you are looking to create a functional dental surgery that is going to expand, your journey will begin online.


Because when you are looking to attract more people to your surgery, you need more than just a physical location. You need calling cards online, such as a website, a social media presence, original blogs and unique video content.

Collectively, this is known as search engine optimisation, or SEO, and these are just some of the ways you can get your surgery noticed.

If this all sounds alien to you, don’t worry; our team at Dental Focus can help. We have been working for nearly 20 years in the areas of dental SEO and will ensure that your dental website is optimised for search engines, has unique content, and, of course, has a social media page too.

In this article, our team seeks to explore what dental SEO is in the form of an introductory guide, so you can see why it is so important for your surgery’s growth.

What is SEO?

Firstly, let’s start with a definition of dental SEO.

SEO for dental surgeries is the practice of optimising a dental surgery’s online presence to get it ranked higher on Google, attract more traffic to its website, and ultimately drive more business. This involves a range of strategies, including keyword research, on-page optimisation, local SEO, mobile optimisation, content marketing, and backlinking. By implementing these strategies, dental surgeries can improve their rankings in search engines, making it easier for potential patients to find them and choose them over their competitors.

So, let’s go into some of the practices of SEO that we use at Dental Focus.

Original website content

Original content is important for SEO in dental surgeries, because it helps to establish the practice as a thought leader in the industry, attracts more traffic to the website, and improves the site’s search engine rankings. Search engines prioritise high-quality, informative content that provides value to users.

By creating original content that is relevant to the practice’s services and target audience, our team can improve your surgery’s online presence, build trust with potential patients, and increase their chances of being found by search engines. Additionally, original content is more likely to be shared and linked to, which can further boost the practice’s visibility and authority in the eyes of search engines.

Mobile optimisation

Mobile optimisation is important for SEO in dental surgeries because the majority of online searches now occur on mobile devices. Search engines prioritise mobile-friendly sites and penalise those that are not optimised for mobile devices. If a dental surgery’s website is not optimised for mobiles, it may lead to a poor website experience, high bounce rates, and lower search engine rankings. By optimising their dental website for mobile devices, a dental surgery can improve their website’s load time, usability, and user experience, resulting in higher engagement and conversion rates. This, in turn, can lead to higher rankings, increased website traffic, and, ultimately, more business for the practice.