Top ways dental websites may be negatively impacting their own SEO

Whether your dental surgery has a long history in the industry or has just opened, you’ve got to invest in a few things to get it up and running; a website, SEO, and some marketing.

Dental surgery websites are an essential part of the healthcare industry, providing information and services related to dental health. However, many dental surgery websites are not equipped for search engine optimisation (SEO), which can negatively impact the website’s online visibility and ability to attract potential patients.

How is this resolved? With our team!

At Dental Focus, we have created thousands of dental websites to ensure that they are optimised and functional. This way, they are not only spottable and rankable by the Google bots, but it also improves user interactions too.

So, in this article, our team at Dental Focus will discuss 5 ways that dental websites may be negatively impacting their own SEO.

Lack of content optimisation

One of the most significant ways that dental websites may be negatively impacting their own SEO is by not optimising their content for search engines. This includes neglecting to include relevant keywords in their content, using duplicate content across their website, and not formatting their content with appropriate header tags.

Search engines use crawlers to analyse websites and determine the relevance of the website content to a particular search query. If dental surgery websites fail to optimise their content, such as with the use of keywords,  they may not appear in search engine results pages (SERPs) when potential patients search for keywords related to their services.

Luckily, our team at Dental Focus will make sure that all of the content on your website is optimised, so your website will be ranked higher.

Poor website structure

Another way that dental surgery websites may be negatively impacting their own SEO is through poor website structure. This includes using URLs that are not descriptive or do not include relevant keywords, not using internal linking to connect related content, and not using a sitemap to help search engines understand the website’s structure.

A poorly structured website makes it difficult for search engines to crawl and index the content of the website, which can impact its visibility in SERPs.

Ignoring local SEO

Many dental surgery websites do not focus on local SEO, which can negatively impact their visibility in local search results. Local SEO involves optimising a website for location-based search queries, including adding the business’s location to the website’s metadata, creating location-specific landing pages, and claiming and optimising Google My Business listings.

Failing to focus on local SEO can mean that dental surgery websites are missing out on attracting patients searching for dental services in their local area.

Slow website speed

The speed at which a website loads is a critical factor in SEO. Websites that load slowly can negatively impact user experience and increase bounce rates, which can affect their search engine rankings.

Optimising website speed through measures such as compressing images on the webpage, minifying code, and using a content delivery network (CDN) can significantly improve website speed and positively impact SEO.

Neglecting mobile optimisation

More and more people are accessing the internet through mobile devices. Research shows up to 95% of all websites are being scanned by visitors using either smartphones or mobile devices, and search engines are now prioritising websites that are optimised for mobile devices in their rankings. Dental surgery websites that neglect mobile optimisation can have lower rankings and be less visible to potential patients. So, if your site isn’t optimised for mobiles, you need to call our team.