The importance of conversion rate optimisation in dental marketing

When you have a dental surgery website, you will need it to work as a key part of your marketing plan in order for your surgery to grow.

Conversion rate optimisation, or CRO, is an essential aspect of any website’s success, particularly dental surgery websites. This is the process of optimising a website to drive up the number of visitors who complete a specific action or goal. This goal can be anything, such as filling out a contact form, booking an appointment, or subscribing to a newsletter. In simple terms, it is a way of making sure your website gets more patients to contact your surgery.

At Dental Focus, we know how important CRO is for dental marketing and will be happy to discuss your surgery’s CRO plan and adapt it as needed, so your surgery business will grow exponentially.

In this guide, our team will discuss some of our top dental marketing tips and strategies for optimising dental surgery websites for higher conversion rates.

Establish clear goals

Before starting the CRO process, it’s important to define clear goals for your dental surgery website. What do you want your visitors to do when they land on your site? Do you want them to book an appointment, fill out a contact form, or learn more about your services? Once you have a set goal in mind for your surgery, our team will use that goal to improve your dental marketing strategy.

Make navigation easy

A well-designed website should have a clear navigation menu. For dental surgery websites, this means making sure that visitors can easily find information about the services offered, pricing, and contact information. It’s also essential to have a prominent call-to-action (CTA) button that encourages visitors to take action, such as booking an appointment.

Optimise page load speed

Page load speed is a crucial factor in CRO. If your website is slow to load, site visitors are likely to leave before even seeing your content. To optimise page load speed, we will make sure to compress images, use a fast hosting provider, and avoid using too many plugins or scripts that can slow down your site.

Use high-quality visuals

Dental surgery websites can benefit greatly from high-quality visuals, such as before-and-after photos of successful treatments or images that illustrate services offered. Visitors are more likely to engage with a website that features appealing visuals, those that showcase the quality of your work.

Provide social proof

Social proof is an effective way to build trust with your website visitors. This can be achieved by showcasing testimonials from satisfied patients, displaying awards or certifications, and featuring photos of your team.

Optimise contact forms

Contact forms are a critical element of dental surgery websites, as they allow visitors to reach out to schedule appointments or ask questions. To optimise contact forms, we will make sure they are easy to find and use, with clear labels and fields. You should also avoid asking for too much information, as this can be a turn-off for visitors.

Use A/B testing

A/B testing is a powerful tool for CRO, as it allows you to test different versions and designs for your website to see which one performs better. For dental surgery websites, our team will test different layouts, headlines, or CTAs to see which version results in more conversions. A/B testing can help our team at Dental Focus to make data-driven decisions about your website design and content.