Dental SEO for multi-location practices. Top tips for chain practices

It is the goal of most dental surgeries; to open a single dental practice and, after some growth, open a second surgery which will, hopefully, become a chain of surgeries.

However, while this is the goal, it can create some unique challenges for marketing and SEO.

As you may know, search engine optimisation (SEO) is crucial for businesses, but it is even more so for businesses with multiple locations, such as dental surgeries. It can help them reach a wider audience and attract more patients to each of their locations. Although chances are, you are going to need some help!

At Dental Focus, we have helped many chain-based dental surgeries with their dental SEO, marketing, and even their website layouts to create a uniform look, and we know all there is to know about using SEO to market several surgeries at once.

So, how do we do this? Here are 5 SEO tips that we use with multi-location dental surgeries to improve their dental SEO and attract more patients.

Optimise each location’s website

Each location of a dental surgery should have its own website that reflects its unique services and features. We will aim to optimise each website with keywords that are relevant to the location and its services, with its location-specific information like the address, phone number, and operating hours. Also, we will include reviews from patients who have received dental care from that location. This will help to build trust with potential patients and improve the website’s search engine ranking via dental SEO.

Create local listings

Creating local listings is one of the most important SEO tactics for multi-location dental surgeries. These listings can be created on platforms such as Google My Business, Yelp, and Bing Places. They help to increase the visibility of the dental surgery’s website in local search results. We will fill out each listing with accurate and up-to-date information about the location, such as the address, phone number, and operating hours. Also, we will encourage patients to leave reviews on these listings to improve their visibility and credibility.

Use schema markup

Schema markup is a type of code that can be added to a website to help search engines understand the content better. For multi-location dental surgeries, schema markup can be used to provide location-specific information to search engines. This includes the address, phone number, operating hours, and reviews for each location. Using schema markup can help to improve the search engine ranking of each location’s website and increase its visibility in local search results.

Focus on local keywords

Multi-location dental surgeries should focus on local keywords that are relevant to each location. These keywords can include the name of the city, neighbourhood, or landmark where the location is situated. For example, a dental surgery located in Exeter could use keywords such as ‘Exeter dental surgery’, ‘dental surgery Exeter Cathedral Close’, or ‘dental surgery in Exeter’. Focusing on local keywords can help to attract patients who are searching for dental services in the area.

Use social media

Social media is an impressive and useful tool for multi-location dental surgeries to connect with potential patients and increase their online visibility. Our team will create social media pages for each location and post regular updates about the services offered, special promotions, and community events. We will also encourage patients to follow and engage with the social media pages. This will help to increase the visibility of the dental surgery’s website and improve its search engine ranking.