Mobile optimisation for dental websites and why it’s crucial for SEO

Mobile optimisation is the process of adapting a website’s design, content, and functionality to provide a seamless and engaging user experience on mobile devices such as smartphones and tablets.

So, mobile optimisation is crucial for dental surgery websites to deliver a seamless and engaging user experience on mobile devices.

Of course, this whole process can sound very technical if you are the head of marketing at a dental surgery, but don’t worry. Our team at Dental Focus can clear it up!

At Dental Focus, we have nearly 20 years of experience working on dental websites, dental SEO and dental marketing and, simply put, we know all about the latest trends and how to keep your website ahead of them.

But you may be wondering exactly why mobile optimisation is important for dental websites. Here, our team explores 5 key reasons.

Mobile usage

Mobile usage has been steadily increasing over the years and it has now surpassed desktop usage. More dental patients are accessing the internet on their mobile devices, and this trend is expected to continue through 2023 and beyond. Therefore, it’s important for dental websites to be optimised for mobile devices to cater to the growing number of mobile users.

If your website isn’t, you may be losing out on up to 97% of all internet traffic!

Improved user experience

Mobile optimisation enhances the user experience by making it easier for website users to navigate and interact with the website on their mobile devices. With a mobile-optimised website, users can easily access information, fill out forms, book appointments, and make payments, among other things. By improving the user experience, you can increase the likelihood of users returning to your website in the future.

Increased visibility

Google has made mobile optimisation a ranking factor in its search algorithm. This means that websites that are optimised for mobile devices are more likely to be placed higher on search engine results pages (SERPs). By optimising your dental surgery website for mobile devices, you can improve your visibility in search engine rankings, which can lead to more traffic and potential patients.

Competitive advantage

With the increasing number of dental surgery websites, mobile optimisation can give you a competitive advantage. By providing a better user experience and ranking higher in search engine results pages, you can attract more patients and stand out from your competitors.

Better conversion rates

Mobile optimisation can lead to better conversion rates by making it easier for users to take action on your website. Whether it’s booking an appointment or filling out a contact form, mobile optimisation can simplify the process and make it more convenient for users. By improving the conversion rate, you can increase the number of patients and grow your practice.

In short, if your website is optimised, there is a higher chance of it being successful at attracting new patients to your surgery.

So, if you want to update your dental surgery website to become mobile optimised, or if you think you may need to update the optimisation that you have call our team at Dental Focus today!