Answering common dental SEO questions

When it comes to putting together a successful dental surgery, it’s not all about the tools, the team and the premises, although those are obviously important!

If you have found in recent times that your dental surgery is not attracting as many new patients per month as are needed to stay afloat, you may be wondering what the underlying cause is. And, if you have an online platform to promote your surgery, chances are, it isn’t working as well as it could to attract new patients.

This is where our team comes in!

At Dental Focus, we have helped to turn multiple dental surgeries around by altering their dental SEO plan, making over their website, and creating social media pages for them, to help them stay up to date with the Google algorithm and to stay at the front of the ranking system on search engine results pages. Great!

But at this stage, you may have some questions about dental SEO and how it works, so here, our team aims to answer common queries about this area of marketing. Enjoy!

What is SEO?

Dental SEO (Search Engine Optimisation) is the process of optimising websites, webpages, content, images, and other digital media to improve how dental practices show up in relevant search engine results. This can be done via keyword analysis, content optimisation, link building, and other strategies that help search engines locate and rank your dental practice highly on their search result page.

Therefore, if your SEO is not up to scratch, your dental surgery is practically invisible online, and you won’t be attracting the patients that you need.

Why Do I Need SEO For My Dental Surgery?

SEO can help you to make sure that potential customers can find you when they are looking for dental surgery online. By optimising your website content and other online marketing elements to ensure a strong online presence, potential patients will be more likely to find you and choose your practice over that of your competitors. Good SEO will also help to increase website traffic and brand visibility, which will ensure that your dental surgery stands out in search engine rankings and encourage more people to contact you. Also, your competitors are likely to have invested in this area, so by ignoring it, you are likely falling behind.

How Long Does SEO Take to Work?

The exact timeline will vary depending on the size and complexity of your website, the competition in your niche and industry, and the quality of your SEO tactics. Generally speaking, it can take anywhere from a few weeks to several months to start seeing results from SEO, and our team at Dental Focus will be able to give you an estimated timeline for results.

Is SEO Expensive?

It is more affordable than you think, and when you contact our team, we will be able to base your SEO and marketing plan around your budget and adapt it to the needs of your dental surgery.

How Are Keywords Targeted?

Targeting keywords for SEO involves our team researching, analysing, monitoring, and optimising topical keywords to increase organic visibility in search engines. Once we have gathered a list of relevant search terms, we will identify their volume, relevancy, and search intent.