Back to basics: an introduction to dental marketing from Dental Focus
It is easy to get confused when you start looking into how to market your dental surgery online.
With everything from SEO to backlinking to keyword searches, it can all become very difficult to navigate, leading to frustration and misinformation about the best methods.
Luckily, our team of marketing experts at Dental Focus can help. We have nearly 20 years of working in dental marketing and can ensure that your marketing plan matches the needs of your dental surgery. And, of course, that you understand what is needed and that you have a say in what we do!
Here, we go back to basics and introduce you to the fundamentals of dental marketing. So, read on to learn more.
What does marketing mean for dental surgeries?
Dental marketing refers to the strategies and tactics used by dental practices to attract new patients, retain existing ones, and build brand awareness. The ultimate goal of marketing is to grow the practice by increasing the number of patients, revenue, and profitability. This is achieved through a variety of marketing channels, including online marketing, direct mail, patient referrals, and more.
Our speciality is online marketing, as it includes strategies like search engine optimisation (SEO), organic leads, online advertising, social media marketing, and email marketing. Online marketing is essential for modern dental practices, as more and more patients are turning to the internet to find dental services.
Tips for successful marketing
You know what your dental surgery needs better than anyone. Hence why your role in the marketing of it is vitally important. But, there are some tips that we use to help you reach your marketing goals, which we will discuss here.
Defining the target audience
Understanding who your ideal patient is will help you tailor your dental surgery marketing efforts to their needs and preferences. If you are aiming to attract patients who are looking for oral implants, for example, we can place adverts for your surgery on social media pages that look at tooth loss and dental restorations.
Set measurable goals
We can also help you to identify specific goals for your marketing efforts, such as increasing website traffic, generating leads, or improving patient retention.
This can be measured in the number of people who visit your website and the bounce rate, both of which we will aim to take control of when we monitor your surgery’s web page.
Use multiple channels
We don’t rely on one marketing channel alone. Our team uses a variety of channels to reach your target audience, such as online marketing, direct mail, patient referrals, and of course, social media.
We also use SEO to help drive patients to your website, and then we use our expertise in making an attractive and engaging website to keep them there and then prompt them to contact your team about your services.
Measure your results
There is no point in investing in marketing without being able to see what works. Tracking your marketing efforts and measuring your results is what we do, and we use this information to refine your strategy and improve your results over time.
We can adapt the strategies we use and ensure that they are on trend with what is getting attention online at any given time.