How have voice searches impacted SEO? A guide
Most people have a smartphone in the UK, America, and Australia, whether it is an Apple phone or a Google phone.
And, as a result, in recent years, the rise of voice searching has fundamentally changed the way people search for information online. With the increasing popularity of voice assistants like Siri, Alexa, and Google Assistant, more and more people are using their voices to conduct online searches instead of typing their queries into search engines. This shift in user behaviour has had a significant impact on search engine optimisation (SEO), including how people search for dental services.
So, if you run a dental surgery, you need to make sure that your website is optimised for this trend, or you may be missing out.
This is where our team at Dental Focus can help! We are always up to speed on the newest factors that impact dental SEO and using our knowledge, we can ensure that your website gets to the front page of Google.
Many people are surprised at how much voice searching has impacted dental SEO, and here, we break it down for you.
Language changes
Voice search is different from traditional text-based searches because it relies on natural language queries rather than specific keywords. This means that people using voice search are more likely to use long-tail keywords and ask questions in a conversational tone. For example, instead of typing ‘best dentist in my area’, someone using voice search might say: “Hey Siri, what’s the best dental clinic near me?”
This shift in user behaviour has implications for dental SEO as it impacts how blogs are written and the language that is now used within them.
Dental practices that want to rank well in voice search results need to optimise their website content for natural language queries and long-tail keywords. This includes creating content that answers common dental questions in a conversational tone, using FAQ sections on their websites and incorporating local SEO strategies to capture voice searches for people in their area.
Featured snippets
Another factor that has impacted dental SEO with the rise of voice search is the importance of featured snippets. These snippets are especially important for voice searches, as they are often read aloud by voice assistants. Dental practices that want to capture voice search traffic need to optimise their content to appear in featured snippets for relevant queries, and, you’ve guessed it, we can do that for you!
One great way to optimise content for featured snippets is to create clear and concise answers to common dental questions. By providing helpful answers to these types of questions, our team can increase their chances of your surgery appearing in featured snippets and capturing voice search traffic.
GMB listings
In addition to optimising website content, dental practices can also improve their voice search visibility by optimising their Google My Business (GMB) listings. By optimising your GMB listings with accurate and up-to-date information about your dental practice, including the location, hours of operation, and services offered, your practice can increase the chances of appearing in local voice search results. But don’t worry! We can do this for you and ensure that this is accessible to voice searches.