Common myths about dental SEO debunked by Dental Focus
When it comes to the online world of marketing and search engine optimisation, it is safe to say that there is a lot of misinformation out there. And, understandably, none of this is helpful if you are looking for tips and information about how you can improve your internet presence or your position on search engine result pages (SERPs).
If you are the head of dental surgery, you need to continue attracting patients to your clinic for the doors to stay open; therefore, misinformation can be irritating and bad for business.
Luckily, when you come to see our team at Dental Focus, we will be able to assess your current marketing and dental SEO and devise a plan to help get your website back to doing what it is designed to do: attract new patients. We can makeover your website and oversee blog writing and your social media page to help you grow your brand and patient list at the same time. Great!
So, with that in mind, what are some of the most popular myths that we have heard (and that you may have read) regarding dental SEO, and what is the truth behind them?
SEO is a one-time activity
Many people mistakenly believe that once they’ve optimised their website for search engines, they’re done. In reality, dental SEO requires continual updates and modifications to stay competitive in the SERPs, and this can require tweaking every few days. Why? Because Google’s algorithm is changing all the time; therefore, for your website to stay high in the rankings, your SEO is going to need regular updating from our team at Dental Focus.
SEO is only about keywords
While keywords are an important part of SEO, focusing exclusively on them is not enough. A successful dental SEO strategy should encompass content and link building, on-page optimisation, and local SEO, among other things, such as unique content, social media presence and, if possible, email marketing. As you may have guessed, our team at Dental Focus can oversee all of these areas for you, so you won’t have to worry about boosting your online presence. Leave it to us!
SEO services are expensive
This simply isn’t true. There are lots of relatively inexpensive solutions to achieving good SEO. Additionally, investing in SEO now can save money and effort in the future as your online visibility and search engine rankings improve. However, for many people, especially those who run dental surgeries, there simply isn’t the time or energy left to invest in learning SEO or online marketing, so it can be worth spending the money to hire a team to help. Our team at Dental Focus can tailor your price plan based on what you need for the SEO of your website and your budget. Great!
SEO results are immediate
While the benefits of SEO can be quite dramatic, the results are not immediate. It can take months and consistent optimisation to see the desired results, so it is important to have patience. Luckily, based on our team’s expertise, we will be able to give you an estimate of how long it may take for your clinic to start to see results, so you won’t be kept in the dark!