Creating a strong profile for good dental marketing
A good dental marketing campaign is made up of a number of techniques and strategies that help encourage the public to visit the dentist whilst informing them of the treatment and procedures that you have to offer so that they address their dental needs with you. Good dental marketing requires time and effort as well as regular maintenance, so you need to speak to our multi-award-winning digital dental marketing team to look after your dental marketing campaign on your behalf. Most dental practices have strong dental marketing campaigns, and with the help of our fantastic team here at Dental Focus, we can help you stand out from the crowd with a marketing campaign that not only offers everything that your competitors can offer but also has a unique selling point, which helps you rise from amongst the competition.
Brand awareness
We use the 7 Ps of marketing to find out what makes you different from the other dental practices in your area. By using the 7 Ps, we can make sure that we have addressed all aspects of your business throughout your marketing campaign. This begins with the profile of your dental practice, including your branding and USPs. These will be highlighted on the website on the homepage, the landing page and other advertisements and social media pages to help you create a memorable brand and grow awareness so that people can associate your name with quality dental care.
Your homepage and landing page are the most important pages of your website, and these will make the difference between whether or not a patient explores the rest of your website to find out more about you or whether they move on to the website of your competitors. These pages need to be designed by our professional team so that they are exciting and engaging, whilst reassuring the patients of quality dental care and excellent customer service so that even nervous patients feel encouraged to find out more about what you have to offer. We will include your contact details on these pages as well as a click-to-call button, encouraging patients to book an appointment to visit you in person.
Here at Dental Focus, we will make sure your brand is attractive and modern and that it stands out from amongst your competitors so that patients think of you first when considering booking a dental appointment or thinking about addressing their dental needs.
Contact us at Dental Focus today to find out more about dental marketing and how we can use the 7 Ps to make sure that we have addressed all aspects of your dental practice so that visitors are able to find all the necessary information in one place. If potential patients can find out everything they need to know on your website, then there is less chance of them being distracted by the other dental practices’ websites, and soon you’ll be converting website traffic into patients through your door. Speak to us at Dental Focus today and find out more.