Dental marketing with Google my business and Google ratings
Dental marketing strategies have advanced significantly over the last few decades especially with the establishment of digital technology and the World Wide Web. In 2021 the dental market was worth £5.3 billion but there are now more dental practices than ever before, and you need to work hard on your dental marketing to attract new patients to your dental practice. Speak to us at Dental Focus today. We are a digital dental marketing team and we have almost two decades of experience in helping to create excellent marketing strategies for dental practices across the country to help increase online traffic, attract quality patients, boost patient numbers and increase revenue for your dental practice. Marketing in this digital age is a complicated maze to navigate and it requires extensive knowledge of the ever-evolving techniques and strategies which are necessary for creating a strong online presence. We at dental focus can take care of your digital marketing, allowing you to focus your time and efforts on looking after your patient’s dental needs. Speak to one of our friendly and experienced team members today to find out more about creating a digital marketing campaign or delegating your existing campaign to our specialist team.
The importance of Google my business
We will begin by making sure you have a Google my business page for your dental practice. This enables Google to present your contact details and direct prospective patients who are looking for a dental practice in your area to your website. The contact details that you include will consist of your telephone number, email address, address, social media pages and most importantly your website. There will be a click to call button and it is important that this page is updated regularly according to any changes to make sure that you do not miss out on any leads. Google also generates a map of your area to show where you are located, whilst listing the names of your competitors at the same time. To make sure you attract more attention than the other dental practices in your area it is important that you have a high google rating to show off on this map. The more positive reviews you are able to gain the more trustworthy you will become and both Google and potential patients will be encouraged to find out more about you. It is important to encourage every patient that visits your dental practice to leave a review and by ensuring wonderful customer service and quality dental care you will be able to achieve a five-star rating very soon.
The website for your dental practice is the most powerful tool you have for digital marketing. In the last two decades, we have helped create over 1000 dental websites and we will find out everything we need to know with regards to your business. This will include the dental practice, the people on your team, the treatments and procedures that you are able to offer your patients, the prices of your services and the qualities that make you different from the other dental practices in your area. Speak to us at Dental Focus today to find out how we use this information and how we can help put together an excellent digital marketing campaign for you.