Dental SEO trends for 2023 from Dental Focus

In 2023, the competition around getting patients into the dental chair is heating up!

The dental industry is highly competitive, and staying ahead of the game requires keeping up with the latest SEO trends. As the digital landscape evolves, it’s important for dental practices to keep up to date with the latest strategies and techniques to stay visible to potential patients.

However, it can be tough for an average dental surgery to know what these are, but don’t worry! Our team is here to help.

At Dental Focus, we have kept all of the websites that we oversee up to date on the latest dental SEO practices, thus keeping them ahead of the competition. And, with nearly 20 years of experience behind us, you can rest assured that we know what we are doing.

So, here are 5 dental SEO trends to watch and think about for your dental surgery in 2023.

Voice search optimisation

Voice search technology has become increasingly popular over the years, and it’s projected to become even more prevalent in 2023. At Dental Focus, we optimise the websites we oversee to accommodate voice search enquiries by incorporating long-tail keywords and natural language in their content. Voice search optimisation requires focusing on more conversational queries and a more natural language approach to content creation. As such, it can help to boost dental SEO quickly and easily.

Video content

Video is an engaging and effective way to convey information about dental services and procedures. Creating video content can help dental practices build trust with potential patients and increase their online visibility. It is important to optimise the video content by using relevant keywords in the title and description of the video.

Local SEO

Local SEO will continue to be essential for dental practices to reach their target audience. Local SEO involves optimising a dental practice’s website and online presence to rank high on search engine results pages (SERPs) for specific local keywords. To improve local SEO, our team will focus on local directory listings, Google My Business profiles, and generating positive reviews from patients to put on your dental surgery website.

Mobile optimisation

It goes without saying that most people now access the internet with either a mobile phone or a tablet.

With mobile devices dominating internet usage, it is crucial for dental practices to optimise their website for mobile devices. This includes ensuring that the website loads quickly and that the design is responsive and user friendly. Dental practices should also consider incorporating click-to-call buttons and mobile-friendly contact forms to increase the ease of contacting the practice for appointments.

As you may have guessed, our team at Dental Focus can make sure your website is mobile optimised and will update your website with any contact forms or click-to-call buttons that you want for your surgery page.

Artificial intelligence (AI)

AI is set to become increasingly important in the world of SEO, and dental practices that are looking to improve their SEO should consider incorporating AI-powered chatbots to engage with website visitors. For instance, chatbots can provide quick and personalised responses to patients’ enquiries, allowing them to schedule appointments or ask questions about dental services in real time.

So, if that sounds like something you want to invest in for your dental surgery, please contact our team at Dental Focus today!