The anatomy of successful dental websites, with a guide from Dental Focus
When you have a dental surgery, the website is so much more than a digital marker; it is a calling card and the first point of contact for most people who want to see what it is that your team can offer. So, it needs to be good!
A successful dental surgery website is essential for any dental practice that wants to attract new patients, retain current patients, and establish a reputable online presence.
Luckily, you don’t have to worry about pulling a successful website design out of thin air. Our team at Dental Focus has extensive experience designing dental websites and can help you to ensure your surgery stands out from the crowd.
So, you may be wondering what it is that successful dental websites have in common. Here is a quick run-through from our team.
User-friendly design
A user-friendly design is crucial for dental websites to be successful. The webpage should be easy to navigate, with a clear and concise menu that allows visitors to find what they need to. The design should be clean and modern, with a layout that is pleasing. The website will also need to be mobile-friendly, as more and more people are using their smartphones and tablets to access the internet.
Of course, this can be tricky to get right, and, you guessed it, our team at Dental Focus can help out here.
High-quality content
The content on the website should be informative, engaging, and relevant to the services provided by the dental practice. The content should be well written, with proper grammar and spelling, and should be optimised for search engines. It also needs to be plagiarism free, as search engines rank websites lower if they have duplicated content.
Your dental surgery website should have a blog section that provides updates on the latest dental procedures, news, and tips on how to maintain good oral health. That way, you are providing patients with information on what it is that your team does, as well as boosting the SEO of the page.
Online appointment booking
The website should have a feature that allows patients to book appointments online. This feature should be easy to use and should provide patients with a range of available dates and times. Online appointment booking saves time for both patients and staff, and it also reduces the number of missed appointments.
Patient reviews and testimonials
Patient reviews, and testimonials are important aspects of any successful dental surgery website. They provide social proof that the dental practice provides high-quality services and has satisfied patients. The website should have a dedicated page for patient reviews and testimonials, and these reviews should be displayed prominently on the website.
Clear calls to action
A successful dental surgery website should have clear and compelling calls to action that encourage visitors to take notice. For example, it could have a button that says ‘Schedule an appointment’ or ‘Call us now’ that is prominently displayed on the website. These calls to action should be strategically placed throughout the website to encourage visitors to act accordingly.