The importance of maintaining technical SEO for successful dental SEO

Search engine optimisation or dental SEO is about increasing website traffic by letting Google know that you have the answers that prospective patients are looking for regarding their dental needs.

It is important that you have a strong dental SEO campaign in place for your dental practice, otherwise you will be unable to stand out from amongst your competitors in your area. Dentistry is an overcrowded market. There are multiple dental practices available in each geographical vicinity. You need to look for ways to stand out from the crowd. Dental SEO can help you do this. Dental SEO uses many different techniques and strategies to help you achieve a top position on Google search engine results pages for dental searches in your area.

If you are wondering how you do this then rest assured we are here to help you. You need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we specialise in creating five-star rated dental websites and dental marketing campaigns, which implement SEO techniques to help boost the success of your dental practice.

With our knowledge and expertise we have helped over 1000 dental practices to boost the success of their businesses in the last two decades and now we are here to help you. There are different types of SEO and unless you are trained in information technology it is difficult to keep up with the ever-changing trends for successful SEO.

What is technical SEO?

Technical SEO is very important for creating a strong online presence. A good dental website is the key to your dental marketing campaign. We will make sure that your website is optimised for Google. If you would like us to create a brand-new dental website for your practice then we will make sure that we have SEO techniques implemented throughout your website from the outset. If you already have a dental website in place then we will audit this website and find out which techniques are already implemented, how effective they are and how they can be enhanced to help boost your SEO.

We will make sure that your website is working effectively at all times and that it is quick to load, easy to navigate, accessible from all devices and that there are no broken links which may lose you any prospective patients to your competitors. We will also make sure that the content of the website itself is optimised for Google to be able to search, crawl and index the pages easily. This means that when a patient types in dental queries from your area, then Google will instantly recognise that your website has the answers that the patient is looking for, so then they can be directed to your website to find out more. To optimise the content we will use keyword research and content marketing which helps give patients information that they are already interested in. SEO techniques are changing all the time, as are trends in dentistry, but we will use our knowledge and expertise to help make sure that you are always in keeping with current vogues, attracting patients on a regular basis and helping to boost the success of your dental practice. Speak to us at Dental Focus today to find out more.