The importance of SEO
Research has found that healthcare services are commonly searched for on Google and, at the same time, almost 40% of Google searches have to do with local information. This means that when a potential patient experiences dental issues or considers dental treatment in their local area, it is more than likely that they will type their query into Google. When they do, it is important to make sure that your dental website is at the top of the results list. This means having a system in place which creates good local search engine optimisation (SEO).
Dental SEO involves establishing strategies that help Google recognise that you have the answers to a potential patient’s query. Google uses many different algorithms to generate its search results list and, by speaking to our knowledgeable and experienced team here at Dental Focus, you can find out more about this to help create strong dental SEO.
Developing and maintaining SEO is a time-consuming process and, with information technology advancing at all times, it is important to stay up-to-date with all the changes. This will keep your system effective and working to attract new patients for you. By delegating the marketing of your dental practice to our award-winning digital dental marketing team, you can focus your time and expertise on looking after the dental needs of your patients rather than worrying about how marketing works.
This is our area of speciality and our friendly team, here at Dental Focus, is waiting to help put an excellent system in place for you that works to attract patients 24-hours a day, 7-days a week. So, even when your practice is closed, patients around your town or village can search for what you have to offer and get in touch.
Google My Business
One of the first steps necessary to create local dental SEO is to have a Google My Business page. Once this is set up, Google will include you on the map it generates when a potential patient searches for local dentists. This usually includes a click-to-call feature and, if you include updated contact details and a quick summary of your dental practice, you will encourage patients to make an instant call to either find out more information or book an appointment.
Reviews are a good way of boosting your SEO and, to do this, you will need to collect as many as possible from your patients. A large number of positive reviews will show Google and your potential patients that you are a popular choice that is liked and trusted by the people in your area and this will ultimately raise your position in Google Maps’ results list.
If patients are unable to find your website when they search for dental practices in your area, then you may lose potential patients to your competitors. So, speak to us at Dental Focus today and let us put together a fantastic dental website and strong SEO for you to help patients find you easily and boost the success of your practice.
Tags: Dental SEO