There are many ways to get your website onto the first page of Google and one such method is known as search engine optimisation (SEO). We, at Dental Focus, are a digital dental marketing team who specialise in creating dental websites and maintaining SEO for dental practices.
An effective website is crucial to digital marketing. If your website is not maintained or updated and if people are unable to find it, it may as well be non-existent. You need to make sure that, when potential patients search for their dental needs on Google, your website has is on the first page of the search results list. The majority of Google users only consider the first few websites on the search results page because they do not have the time to sift through lists to find what they need.
Everyone trusts Google to help them find the answers they look for. So, by delegating the marketing of your dental practice to our experienced team, you can make sure that, with well maintained dental SEO, you get the most out of your website and that it reaches as many people as possible.
Google My Business
The first step to getting on the first page of Google’s results list when a potential patient searches for dental services in your area, is to create a Google My Business page. The most common search term is ‘dentist near me’. When such a term is entered into the search bar, Google generates a list that includes a map of the local dental practices in that area. By creating a Google My Business page, you will be able to put yourself on that map.
You may decide which details you want to share here. Although, it is recommended that you include your contact details, the location of your practice and its opening hours, the treatments and procedures that you provide and which areas of dentistry you specialise in. You may want to provide a quick summary of your business as well.
Appearing on this list will make your patient aware of your dental practice instantly when they search online. The map usually includes a click-to-call feature, so potential patients can call you as soon as they like.
Paid advertisements and organic search results
The beginning of the list is made up of paid Google advertisements. Although this is the most effective method of attracting patients, it is also very expensive and can be difficult to maintain, especially for small dental practices.
The next section of the list is made up of the organic listings and it is important to maintain dental SEO for this section of the list because it will help attract new patients for you and boost the success of your business.
Speak to us at Dental Focus today to find out how we address the many different methods that are required to maintain a strong position on the organic listings of Google’s search results list and let us create a strong dental SEO for you.
Tags: Dental SEO