Creating a successful dental website using the 7 Ps of marketing
Dental websites need to live up to a lot of expectations. They need to be attractive and modern, like most websites, whilst also being very informative and capable of holding the reader’s interest. But, most importantly, the website must encourage people to visit the dentist regularly and look after their oral health.
Everyone knows the importance of visiting their dentist; however, dental phobias are commonplace and the majority of the adult population fear the dentist to some degree. By creating a website that is welcoming and reassuring and stresses the importance of good dental hygiene, you can help potential patients put aside their fears and convince them to visit you in person.
Most dental websites explain all the treatments and procedures that they offer at their dental practice. Such websites can ease patients’ nerves and reassure them because the patients will have all the information they need regarding their dental issues or choice of treatment. An effective way to determine how you can attract your patients is by investigating the dental websites of other practices in your local area. Through this, you can find out what works for them and where they have gone wrong. Thereafter, by making a list of do’s and don’ts, you can make sure that your approach is the best one, thus helping your website stand out from the crowd and attract the most patients.
We, at Dental Focus, are an award-winning digital dental marketing team and we have helped create over 1000 dental websites over the last two decades. So, speak to us today and find out how we can help you. Creating and maintaining a good website is time-consuming and needs to be carried out regularly to make sure that your website is successful and that it consistently attracts new patients. By delegating the creation and maintenance of your website to our team, you will have a successful, bespoke and modern dental website that will work for you 24-hours a day, 7-days a week.
What are the 7 Ps of dental marketing?
Our experienced and knowledgeable team have put together the 7 Ps of dental marketing. We make use of these factors to create your website in a way that can be differentiated from others, thus helping you stand out from your competition.
The 7 Ps of dental marketing include the:
- profile of your dental practice
- people on your team
- premises of your practice
- prices of your treatments and procedures
- promises of good customer service and high-quality dental care
- proof of successful treatments done at your dental practice
- products that you can offer your patients, such as treatment plans and other packages
All these factors can differ from your competitors’ websites and that will illustrate the uniqueness of your practice. So, speak to us at Dental Focus today and find out more about how we address each of these points to create a successful website and how we maintain this regularly to make sure it continues to work on attracting more patients to your practice.