Important features for successful dental websites

There are many features which you need to remember to include when creating a dental website for your dental practice. Dental websites have an important role in marketing your dental treatments and procedures, as well as educating the public on the importance of good dental hygiene and visiting the dentist on a regular basis. Here at Dental Focus we are a multi-award-winning website design team and we specialise in creating dental websites with strong marketing strategies, to help attract prospective patients and boost the success of your dental practice. We have almost two decades of experience in dental websites and we will help create a fantastic website for you.

7Ps of dental marketing

Dental websites consist of very similar information, as most practices offer the same treatments and procedures. It is important to make sure that your website is highly personalised and individually tailored to help you stand out from amongst your competitors. To do this, here at Dental Focus we use the 7Ps of dental marketing to find out about all aspects of your business and use this information to tailor the content of your website.

The 7Ps include the profile, people and premises of your business. They include the prices of your treatments and procedures. They also include the promises of good customer service and dental care, and the proof of being able to fulfil these commitments. Finally the 7Ps of dental marketing address the products that you are able to offer your patients. Putting together all this information will help make sure that we have covered all aspects of your dental practice, so that when a potential patient is searching for their dental needs they are able to find out everything they want to know about your practice on your website.

A personal touch

Once we acquire all this information we are able to combine it with respect to the treatments and procedures that you offer at your practice. Amongst the descriptions of how treatments are carried out and the advantages of each one, we will include photographs and videos of your team at your dental practice to help break up the written content of the page. The photographs and videos can represent different aspects of your practice. They can be pictures of yourselves with happy patients, videos of yourselves carrying out successful treatments and video messages which address prospective patients directly or talk about the importance of dental health and specific treatments or procedures. We can even include a virtual tour of your dental practice where possible, to show people around before they visit your practice in person. This helps make your website significantly more engaging and interesting. More importantly it helps prospective patients visualise themselves in your presence or at your dental practice, helping to ease their nerves and encouraging them to book an appointment to visit you in person very soon.

Speak to us at Dental Focus today and find out more about how we can personalise your dental website and help you build better relations with existing and prospective patients to boost the success of your dental practice.

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