The importance of dental websites for encouraging better dental health

Engaging dental websites are at the heart of a strong digital dental marketing campaign, without one you will be unable to market your dental practice, or the treatments and procedures that you have to offer. If you have a dental website then you need a dental marketing team to take care of this website on your behalf and make sure that it continues to draw attention, to help grow and expand the business.

There are many different factors which need to be taken into consideration to ensure that you have a successful dental website for your practice. Speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we are specialists in designing dental websites and digital marketing campaigns. We will assess the current dental marketing techniques which you have in place and we will enhance these for you and include important features which are necessary for successful dental websites. Here at Dental Focus we design our websites using the 7Ps of dental marketing strategy. The strategy helps us ensure that we have covered all aspects of your dental practice, so that prospective patients are able to find out everything they need to know in one place, rather than having to browse the websites of your competitors as well.

The importance of good patient reviews

It is important that you are able to promise your patients the best in dental care and wonderful customer service, thereby encouraging them to address their dental needs with you. This is particularly important for nervous patients who require further motivation before picking up the phone to book an appointment in person or online. It is easy to make promises, but as part of the 7Ps of dental marketing you need to be able to show proof that you are capable of achieving your promises. To do this you need a strong collection of reviews from patients who have had a variety of treatments and procedures carried out at your dental practice. Most people will not carry out an action on the website without reading reviews from previous patients. Online reviews are as important as word-of-mouth referrals from loved ones and friends, so make sure that you ask your patients to leave you a review each time they visit your dental practice. Your reviews need to show that your dental practice offers the highest quality of dental care and the best customer service and this will help encourage prospective patients to visit you and your dental practice and address their dental needs very soon.

Google reviews are the most important and research has shown that nearly 60% of reviews worldwide are on Google. If you can achieve a five-star rating on Google then this will boost the success of your dental marketing campaign and attract many new patients your way. Speak to us at Dental Focus today to find out more about the importance of excellent patient reviews and the many other important features which are necessary to produce successful dental websites that will encourage patients to address their dental needs with you.

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