Easing dental anxiety with dental marketing
Dental marketing is very important and helps you find patients for your dental practice. You need dental marketing to build a strong online presence. An effective method of dental marketing used here at Dental Focus for many years to create websites across the world is the 7 Ps of dental marketing. The 7 Ps of dental marketing can help address all aspects of your business and let patients know as much information as they can about you, your dental practice and the treatments and procedures that you have to offer. We have used the 7 PS of marketing for dentists to create more than 2,500 websites in the last two decades. We can create a tailored website for your business too.
Profile
Two of the 7 Ps of marketing are Profile and People. It is important to have a strong profile for your dental practice and your website. Your profile will tell people more about who you are, a backstory and what you have to offer that differentiates you from the other dental practices in the area. The profile will make up the homepage of your website, and this will be designed to grab the attention of the reader. Research shows that if a visitor is not interested within the first four or five seconds, then they will leave your website and look elsewhere. Therefore, you need to make sure that you can grab the attention of the reader within the first few seconds so that you do not lose that patient to another dental practice in the area. We will help create a modern and attractive website for you, making sure the homepage loads instantly and provides an excellent user experience so that they are encouraged to explore the website further and find out more.
People
The next of the 7 Ps of marketing is people. When it comes to visiting the dental practice, most people experience some form of anxiety, whilst others have a complete phobia and do not want to visit the dentist at all. This can have a significant negative impact on their dental health. Through your website, we can help ease patients’ nerves and combat dental anxiety and dental phobia. In previous generations, this was not possible, but thanks to digital media and social media marketing, you can now communicate with patients and reach out to those who suffer from dental anxieties and are too scared to visit the dentist. Through your website, you can let them know about the advances in dental technology and the different types of sedation and treatments that can be carried out with minimal discomfort to help address their dental needs.
This aspect of marketing can be portrayed through encouraging photos and videos of the members of your team as well as pictures of patients who have happily undergone successful treatment at your practice. Reviews and ratings can also help encourage nervous patients to consider addressing their dental needs with you. These should be showcased across your website alongside the Google reviews and ratings that are available for everyone. You can talk about the importance of dental checkups and the impact that avoiding them can have. Speak to us at Dental Focus today and find out about the other Ps of marketing and how they can boost the success of your business.