How dental marketing can attract more patients to your surgery
The year 2023 is truly a year for digital marketing and AI.
And so, in order to succeed in the world of business, online marketing has become essential for any business, and your dental surgery is no exception. With a growing number of dental clinics and surgeries, it is important to stand out and attract more patients, especially if your surgery is based in a city where competition for patients may be fierce.
At Dental Focus, we want to take the pressure of dental marketing from dental surgeries and let them focus on what they do best; caring for patients and their teeth. Our expert team can oversee the marketing of your surgery, the website, the SEO and the social media profiles, all with the aim of boosting your patient numbers.
In this article, our team will discuss some powerful dental marketing strategies that your surgery can use to attract more patients.
Use social media
Social media is an excellent platform for marketing your dental surgery, as it allows you to reach a large number of people and engage with your target audience. To focus on this area of dental marketing, our team at Dental Focus will create a social media account for your dental surgery on platforms like Facebook, Instagram, Twitter, or LinkedIn. We will post regular updates about your clinic, services, and promotions, using engaging visuals like before-and-after images of dental procedures, patient testimonials, and educational posts to keep your audience interested. Also, in surgery, you can encourage patients to leave reviews on your social media pages.
Optimise your website
A well-designed website is essential for any dental surgery looking to attract more patients. Your dental surgery website should be easy to navigate, visually appealing, and informative. It should also include information about your clinic, services, pricing, and contact information. We will make sure your website is optimised for search engines by using relevant keywords that are trending.
Offer special promotions
Special promotions and discounts are a great way to attract new patients. Offer discounts on teeth whitening, dental check-ups, or other services. You can also offer referral bonuses to patients who refer their friends or family members to your clinic. This will encourage your current patients to spread the word about your clinic and bring in new patients.
Partner with local businesses
Partnering with local businesses can help you reach new patients. For example, you can partner with a local gym or health food store and offer discounts to their members. You can also offer free dental check-ups or consultations at local events like health fairs or community festivals. This will allow you to meet potential patients in person and build relationships with them.
Use Google Ads
Google Ads is a powerful advertising tool that can help you reach potential patients who are searching for dental services online. Google Ads allows you to create targeted advertisements that appear at the top of search engine results pages (SERPs) when people search for specific keywords related to dental services. You can also use Google Ads to target people who live in your local area or people who have visited your website in the past.
If you need aid with creating Google Ads, our team can help and will aim to get the organic traffic flowing to your website without needing to rely on pay-per-click adverts.