How to create local SEO to attract new patients
If you are looking to grow and expand your dental practice then it is important to put together an effective dental marketing campaign to find new patients to join your practice. You may have heard of the term dental SEO or search engine optimisation. This is a key factor in successful marketing in this age of digital technology and without it your marketing campaign may as well be non-existent because people will be unable to find what you have to offer. Here at Dental Focus we have over 2 decades of experience and in this time we have helped over 1000 dental practices put together a marketing system and dental SEO which work together to attract patients 24-hours a day 7-days a week, to help boost the success of their business and make them stand out from the crowd. We have a portfolio of tried and tested methods which we can personalise for your dental practice to help put together a successful marketing strategy and SEO campaign for you.
Local SEO using keywords
Local SEO for dentists involves keyword research which targets specific treatments and procedures but modifying the location to your town or village. To do this you need to find out which dental terms are most commonly searched in your area and add the name of your area to this term. For example, if dental implants are the most popular treatment procedure in your area and you are located in London then ‘dental implants London’ would be your keyword which you would use repetitively and strategically throughout your website and the content that you produce to attract quality patients who are already searching for this specific treatment procedure. Local SEO helps boost your position in the Google Search results list and helps patients in your area recognise that you have the solution that they are looking for.
Google my business
Another effective tool for helping to boost your dental SEO, namely local SEO, is by creating a Google My Business page. This is a free tool provided by Google which allows you to enter the contact information, including your address, telephone number, email address and any other details that you would like to include about your dental practice, including your opening times and a link to your website, and this puts you on the map pack for dental practices in your area. This means that when a potential patient types in ‘dentist near me’ in your geographical vicinity, then they are presented with a map showing the local dentists in the area, and your name will be listed on this map. This map is presented near the top of the search results list so it is highly important that you have your name on there to attract the attention of potential patients and it usually includes a click to call feature so they can contact you immediately where necessary.
Speak to us at Dental Focus today to find out more about how dental SEO works and how you can use it to your advantage and let your patients know that you are the best dental practice in your area and why they should come to you to address their dental needs.