The role of social media in dental marketing

Dental marketing has changed significantly over the last few decades. Traditional dental marketing techniques have become less productive since the establishment of the World Wide Web. With everyone searching for their answers online you need a strong digital dental marketing strategy to make your dental practice a success and continue to be so in this overcrowded market.

Everyone knows that they need to visit the dentist on a regular basis, however, more than half the population suffer from a certain degree of dental anxiety, which prevents them from visiting the dentist unless absolutely necessary. Digital dental marketing is a chance for you to communicate with the public and let them know of the importance of visiting the dentist at least every six months, using different techniques and strategies to encourage them to do so. Speak to us at Dental Focus to find out more.

Dental Focus is a digital marketing agency. We specialise in creating award-winning digital marketing campaigns for dental practices and we can use our knowledge and expertise to do the same for you. Whether you are a new dental practice or you have been established in the area for many decades, we can create or update a digital marketing campaign for you.

Social media marketing

Studies show that more than 3.5 billion people across the world use social media. This means that social media is a great digital marketing tool. Our digital marketing team will help you choose which social media platform is the most beneficial for marketing your dental practice. Facebook and Instagram are two of the most popular social media platforms here in the UK and we can create accounts on both platforms to maximise your audience and help boost the success of your dental practice. Social media is an excellent method of engaging with a large audience and letting them know of the importance of good dental hygiene, the treatments and procedures that are available at your dental practice and why they should address their dental needs with you. You can communicate with your audience on an informal basis, using articles which are interesting, updated regularly, informative, educational and encouraging all at the same time, helping to attract new patients to you.

Facebook and Instagram attract different demographics of the public, to make the most of this we will help create different content for each platform. This will enable you to continue to hold the interest of your audience, encouraging them to revisit your page, find out more about you and address their dental needs with you. Video content is an engaging way of attracting attention. We can advise and help create videos for your website and social media accounts. Welcome or introductory videos to introduce prospective patients to your practice add a personal touch. Videos about your dentists and other members of staff, as well as with patients, also make good content and help the public familiarise themselves with you. This instils trust and confidence in your dental practice. Speak to us at Dental Focus today for more advice and ideas, and let us manage your digital marketing campaign for you.