Dental marketing is key for the success of your dental practice. There are different types of dental marketing techniques however advances in technology have resulted in a huge shift in the way dental marketing is carried out compared to how it was a few decades ago. Digital marketing has now become the most popular form of marketing for all types of businesses. There are greater opportunities with digital marketing. It gives you different channels to market your dental practice, including search engines, websites, social media platforms, emails and apps. It gives you the opportunity to understand your patients based on their actions and interactions on the internet. There are techniques which also show you what your patients are looking for and together this enables you to interact with them more effectively.
Digital marketing gives you a massive audience allowing you to build brand awareness quickly and effectively whilst creating trust and credibility at the same time. With endless opportunities it is amazing to find that digital dental marketing is also more cost effective with greater return of investment than traditional dental marketing techniques. Speak to us at Dental Focus. We are an award-winning digital marketing team and we can help you put together an effective digital marketing campaign and boost the success of your dental practice.
Search engine optimisation or SEO
Search engine optimisation or SEO is one of the key components of a strong digital marketing campaign. SEO is designed to bring your website to the attention of prospective patients who are already interested in the treatments and procedures that you are able to offer. SEO is carried out by implementing certain techniques on your website and other digital content such as your social media account to help boost your ranking in Google search results lists. The higher position that you achieve on search results lists for dental queries in your area the greater chance there is of attracting website traffic.
There are three different types of SEO. Technical SEO is concerned with giving visitors to your website a good user experience by effectively managing behind the scenes of the website. It includes making sure that your website is optimised for all devices especially mobile phones and it also makes sure that your website is working effectively at all times.
On page SEO includes optimising the content of the website making sure it is interesting, relevant and up to date at all times. Off page SEO is the third category of dental SEO which is concerned with the actions that you carry out outside of your website but helps impact your position in the search results list. It tells Google what other people think about your website, helping to build trust and credibility and therefore boosting your ranking on the search results page.
Speak to us at Dental Focus today to find out more about SEO, why it is important and how we can create and maintain a successful dental marketing campaign for your dental practice with SEO and other digital techniques.
Tags: Dental Marketing