Promoting better dental health with personalised dental websites

Dental websites are key to the success of dental practices. As everyone may have noticed by now, there are now multiple dental clinics in every town and village and sometimes more than one on a High Street. Therefore, you will need a professional and expertly designed dental website if you want to stand out from the crowd. To help you do this, you can speak to us at Dental Focus. We are a specialist website design company that specialises in creating modern and highly bespoke dental websites.

If you delegate your website and digital marketing campaign to us, you can rest assured that we will help you become one of the top dental practices in your area. We have helped hundreds of dental practices with digital marketing and accumulated a portfolio of over 1000 dental websites within the last 20 years for practices throughout the UK and Australia. We are leaders in digital dental marketing, and by reaching out to us, you can become a leader in your field too.

7 Ps of dental marketing

Here at Dental Focus, we use our tried-and-tested strategy, the 7 Ps of dental marketing, in order to create highly personalised and individually tailored dental websites for our clients. This strategy will help us find out everything we need to know about your business and create a bespoke website that stands out and differentiates you from your competitors.

Information concerning treatments and procedures is standard on almost every dental website; therefore, most of these websites would seem very similar. The 7 Ps of dental marketing will help us personalise the information and create brand awareness, trust and credibility so that patients are more inclined to address their dental needs with you instead of your competitors.

What are the 7 Ps?

First, the 7 Ps of dental marketing will address the profile of your dental practice; this includes the name, logo and colours you choose for your business, your style, your USPs and your background story. All this information will help patients familiarise themselves with you and become accustomed to your business before they visit you in person.

To help patients further familiarise themselves with you and your business, the 7 Ps will also address the people on your team and the premises of the clinic itself. Information about you, your team and your dental practice will help us present the treatments and procedures that you offer in a more personalised manner. Furthermore, photographs and videos of you, your team members and the dental practice will help patients visualise themselves in your company, allowing them to ease their nerves and any anxiety they may feel about dental checkups.

Dental anxiety and dental phobia are major issues amongst the adult population, and through your dental website, patients can learn more about how modern dentistry can help them deal with such issues and provide quality dental care without discomfort. Speak to us at Dental Focus, and let us help you create a fantastic dental website to encourage patients to choose you as their dentist.