Strategies for good dental marketing

Dental marketing is made up of a system of techniques that work together and create a strong online presence for your dental practice. This is very important for the success of your business. Here at Dental Focus, we specialise in creating digital dental marketing campaigns for dental practices across the world and we can put together an individually tailored campaign for you. Our services are award-winning, and we are recognised as leaders in the field of digital marketing. Visit our website and find out more about our services.

Website design and development

Website design and website development are two of our major skill sets. We can create a website that is highly attractive and modern, with informative and educational pages that showcase your dental practice to its maximum potential. We will make sure that the functions of your website provide an excellent user experience at all times, and we will maintain the website for you using our up-to-date knowledge of digital marketing.

Search engine optimisation

We use a range of techniques to make sure that your website is listed at the top of search results list for dental clinics in the area. This includes techniques such as keyword research, quality content creation and link building. There are three main types of SEO, and we will make sure to address all three different types. By making sure your pages are optimised regularly, we will help you maintain a high position on the results list at all times so that you can attract increased website traffic and make sure you are not losing out on patients to your competitors.

Content marketing

Creating quality content is a crucial factor in successful digital dental marketing. Content marketing focuses on creating educational and informational articles and blogs on dental issues that patients are already searching for. In some areas of the country, patients may be looking to address dental health issues, and in this case, we will provide you with individually tailored articles and blogs on the different types of restorative treatments that are available at the practice. In other parts of the country, patients may be more interested in treatments such as teeth whitening, teeth straightening or veneers, so we will focus on cosmetic dental treatments for your articles and blogs instead. Content marketing examples also include social media posts and videos; this can help attract more website traffic and, eventually, patients at your practice.

Paid marketing

The quickest and easiest way to attract prospective patients to your website is by paid marketing; this involves paying Google a certain fee to specifically target audiences instead of waiting for them to find you organically. Paid marketing helps you stay at the top of the search results list on search engine results pages and social media channels; this includes PPC or pay-per-click, social media ads and even influencer marketing.

If you are interested in our services, then speak to us at Dental Focus today. Book a free consultation and find out how we can help boost the success of your dental practice using digital dental marketing.