Posts Tagged ‘Instagram’
In a time where over 50,000 posts are uploaded to Instagram every minute, finding out handy tips has become a necessity to stand out from the rest. With these useful tricks, you will feel like a seasoned Instagrammer, excelling in Social Media for Dentists.
- Promote your website.
A big frustration of Instagram users is that there is no option to post interactive clickable links to your website when you create a new post. However, there is a simple workaround. In your bio, you can type the URL to your website, and users will be able to simply click on it and will be taken there.
So when a post is created, it would be a good idea to drive people to your bio so they can be directed to your website.
An example is shown here:
- Hide your hashtags
The use of hashtags is crucial in drawing in as many users as possible, but often they look messy and cluttered. But there is a way to hide them from your followers, while still using their great functionality.
You can hide them under full stops separated by line breaks. This is not immediately easy to do on an iOS device as the ‘return’ key can only be accessed once tapping the ‘123’ key (shown below). Once you have around 5 lines of full stops, you are free to write as many hashtags as you wish, knowing that these will be hidden.
If you always receive lots of comments, this method may be easier. After you have posted, you can leave a comment with all the hashtags you want, and this will be buried by the other comments you will get, leaving them hidden from your followers.
- Monitor your comments
It is important when using Social Media for Dentists, that your profile remains clean and professional, as well as engaging. Fortunately, Instagram has a way of policing comments. You can go to the “Options” section and select “Comments” where you will be able to toggle “Hide Inappropriate Comments” on. Here you will be able to type specific words which you do not want to be posted on your picture.
Alternatively, you can delete individual comments which you do not like by tapping the speech bubble icon, swiping left over the text and selecting the rubbish bin icon.
If you wish to disable comments entirely for a specific post, then before you post, tap ‘Advanced Settings’ and then you can toggle on “Turn Off Commenting”.
Personalising your social media channels and ensuring the content reflects your practice will guarantee that you stand out as a cut above the competition. The 7P’s coined by Coach Chris Barrow will give you the tools to engage and connect with patients. This addresses Profile, People, Premises, Prices, Promises, Proof and Products.
Profile – The look & feel of your brand and all need to be conveyed on your social media. This persuades audiences your practice is right for them.
People – This involves individuals that work in the practice. Team photos and videos should be professional, happy and demonstrate good customer service. These are fantastic ways to showcase different personalities and characters. In turn, it forms a trusting connection with your patients and eases concerns.
Premises – Take advantage of social media by using photo’s & videos to reveal the level of quality your practice has by flaunting patient rooms, technology and more. This helps by offering a safe and familiar environment for patients when they visit.
Price – Transparency with fees is extremely crucial as it ensures you attract the right demographic for your practice.
Promises – There is no better alternative than Social Media when it comes to showing the patient journey. Present the quality and standards of the practice using video’s and/or photo’s to set the expectations of current and future patients.
Proof – An excellent way to show quality is to display before & after photo’s on your social media, as long as you have obtained explicit written consent from your patients. This helps to engage with more patients in your local community and helps to raise the profile of your practice to attract more patients.
Products – It is important to post about personalised treatments and special offers, which will differentiate your practice from the competition. You can engage with patients and build relationships through exclusive offers, running competitions, promoting new treatments and highlighting events.
Social media for dentists makes it easier to increase the visibility of your practice, connect directly with your patients and provide them with 24/7 unfiltered access to you.
If you want to increase engagement, build relationships and grow the visibility of your dental practice through Social Media, it is vital that you follow the framework of the 7P’s.
Would you like to talk to us about Social Media for Dentists?
Book a FREE chat with Dom – our Social Media Guru
CALL: 020 7183 8388
Tags: Chris Barrow, Coach Barrow, Dental Focus, Dental Practice Social Media, Facebook, Instagram, Social Media, Social Media for Dentists, Twitter, dental blogging
Posted in Social Media for Dentists
A hashtag is a hash symbol that is used within a message to recognise a subject or keyword which many others may be talking about. They are mainly used to search for other posts which are using the same hashtag. Hashtags on Instagram work by collating photo and video content.
When talking about hashtags on Instagram, there are usually two sides of the situation. Some people that use Instagram dislike them and steer away from using them, however, the other half absolutely love them, some people even going crazy when using them!
You may be wondering why you should be using hashtags on Instagram? Posts with at least one hashtag have roughly 13% more engagement on Instagram compared to posts that have not used a hashtag. 7 out of 10 hashtags that are used on Instagram are branded which means they are unique to a specific business or marketing campaign. A lot of the time, they use the company name, the product being advertised or company tagline.
There are many places you can use hashtags, including posts, comments, bios and stories. You are allowed to use up to 30 hashtags in a single post, however, this is considering overdoing it. A recent study on the subject suggests that the optimal number of hashtags to use is 11, however, the rules on Instagram are always changing.
Recently, Instagram rolled out a new function where you are able to follow hashtags which allow users to look at posts using certain hashtags in a different way. Rather than searching for a hashtag, users are able to follow them where they can scroll through their own feed and see some of the posts using the same hashtag. Saying this, Instagram’s algorithm has always preferred certain hashtags over others and some are more relevant than others.
If you are interested in social media for dentists, there are many hashtags that you could use which are dentistry related, however we have found that the top 10 hashtags to use are #Dentistry, #Dental, #Teeth, #DentalImplant, #Invisalign, #Braces, #Smile, #TeethWhitening, #PearlyWhites and #Veneers. These hashtags can be topped off with a branded hashtag that is related to your dental practice.
Social Media for Dentists is the same as Social Media for everyone else, in the sense that when you need to increase your follows and likes, they both require dedication. Here are a few pointers to help you build your brand effectively and to help you gain followers along the way.
Participate in trends – be current
While it is important to use specialised hashtags to Dentistry such as: #Dentaltreatments #PearlyWhites #Smile, it is also important to use universally trending hashtags like #photooftheday or #instagood to extend the reach of your audience.
If possible, you can link your practice or treatments to current affairs or entertainment trends to boost your engagement. Ask questions where possible to increase interactivity. For example:
“Remain or Leave? That is the question among the teeth of Britain. If you are in the remain camp, visit our practice to keep your teeth IN! If you are in the leave camp, we offer Dental Implant Treatments for those whose teeth are OUT” #DentalImplants #Hygiene #Brexit”
“I bet Venom would use our Invisalign treatments to get his teeth looking straighter! Do you think the film would have been better if he had straighter teeth? #Venom #TeethStraightening #Invisalign”
The more controversial and entertaining your post is, the more engaging it will be. Always look out for how you can be engaging when using Social Media for Dentists.
Offer giveaways and competitions
If you are able to get your followers to tag a friend in the comments, not only does this help with your engagement but there is also a new potential follower who has been notified to look at your post.
A giveaway for a certain toothbrush could be held or perhaps a free consultation, and the only way to win would be by tagging a friend, following the page, and liking the post. With each new tag, they will want to follow and like and possibly even tag someone else! This is the best way to increase followers.
Use Videos and Live Streaming
Your potential patients need a reason to feel compelled to invest in your practice. The best way to do this is by building trust, and to build trust on Instagram, you need to show personable faces, voices and messages. According to Dan Zarella, you are likely to have 35% more likes from posts with faces in them.
The advantage of using live streaming is that it shows the authenticity of your practice and how effective the treatments are in real-time.
Social Media Engagement: What Does it Mean?
Engagement is a measure of the impact that your posts and brands make on social media, each platform has its own way of measuring this.
Facebook: Shares, likes and followers
Instagram: Likes and followers
Twitter: Re-tweets and followers
Likes (and reactions on Facebook) and shares will tell you how popular your individual posts are with your online community, on the other hand, followers show a greater level of social investment from people as this indicates that they want to see more of your content regularly. Follows are a type of conversion, similar to when patients fill out an enquiry form on your website or make a phone call after viewing your website.
How do we maximise engagement using social media for dentists?
Competitions and Contests
- Competitions are a great way to get lots of engagement and increase the profile of your brand with a wide audience as everybody likes free things and everybody likes to win.
Many of our clients have had fantastic results with competitions and so if you’re not doing them already you should start now! If you would like us to help you run your competitions get in touch with our Social Media Guru Dom.
Book a FREE chat with Dom – our Social Media Guru
CALL: 020 7183 8388
- It is important to appear active and responsive on social media, failing to do so can make your business appear to be inactive and may cause people to make incorrect assumptions about your practice. We have seen thriving practices with social media accounts that make them appear to be the opposite, don’t get caught out with this one and be consistent!
Use Images and Videos
- We are living in a fast-paced visual age, people are more likely to engage with visual content as they can absorb the information more quickly than reading a wall of text.
Monitor the Data
- Using insights on Facebook and Instagram can be a great way to see information about; how your posts are performing, the demographics of your followers and your follower growth over time. Some Social Media Management Tools will also have advanced reporting that can go as far as recommending the best times of the week and day to schedule your posts for.
Create and Maintain Local Alliances
- Tying in your posts with other local businesses can be a great way to create mutually beneficial relationships. By tagging and sharing each other’s posts two business can expand their reach to each party’s respective followers.
For more information on our social media for dentists options contact our Social Media Guru Dom.
Book a FREE chat with Dom – our Social Media Guru
CALL: 020 7183 8388
If you have a Facebook business page you may have received a notification about impending changes to its layout. Don’t be alarmed, these updates are being made in favour of local businesses to maximise their exposure and utilise word of mouth!
So what’s new?
This is a new way for users to leave a review of your practice which can now include text, images or business tags. Recommendations will feature prominently & add to the credibility of your practice.
In case you were wondering how to combat fake recommendations, Facebook will give page owners the ability to report fraudulent, spam or paid for recommendations!
The biggest difference between a review and a recommendation is the business tag. Tags are a new way of understanding what a practice/business is known for and categorising searches.
An example is a question such as “Just lost a tooth! Looking for an emergency dentist nearby! Any recommendations?”
With this, your practice has the potential to appear as a recommended business on a map assuming you have the relevant tags.
Pages will now have a set of prominently featured action buttons giving patients more opportunities to interact with you. For example you could have a button that enables a patient to book an appointment, send a message or write a recommendation. These buttons really benefit users on a mobile device because they reduce the number of steps to take an action.
Visibility of page stories has improved to encourage more usage from brands. Stories can now be viewed on the business page by tapping the profile image.
It’s still too early to determine the specific benefits these updates will have but I will be keeping a close eye to see how they contribute to the growth of a page in the coming months.
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