Posts Tagged ‘Dental Practice Social Media’

Facebook Pages redesigned

Friday 22nd January 2021

Have you heard the news? Facebook Pages are being redesigned!

Facebook announced a huge rollout to change the Facebook Page experience for creators and public figures. But what do these changes look like?

– A redesigned layout that’s simpler and more intuitive

– Dedicated News Feed to discover and join conversations, follow trends, interact with peers and engage with fans

– Easy navigation between personal profile and Pages

– Updated task-based admin controls giving trusted Page admins full control or partial access

– Actionable insights and more relevant notifications

– Safety and integrity features to detect spammy content and impersonator accounts

Image Credits: Facebook

What do these changes mean for you as a dentist?

One of the biggest changes is the removal of “Likes” due to the misrepresentation of a Page’s true popularity. It was discovered that many Facebook users may have once “Liked” a Page, but later unfollowed in an effort to remove the updates from their News Feed.
Now Facebook says Followers of a Page will be the metric at the forefront of the new experience, as it’s a better indication of how many people are fans and actively receiving updates from a Page.

Another important change is Pages having their own News Feed. This is incredible as it means your Page can represent your brand even further by participating in conversations with your online community, following trends and interacting with patients. What’s more important to note is that when a user follows a Page, they’ll see that Page’s comments bumped up to the top of the comments section, fantastic for increased visibility and according to Facebook, users will also be able to follow a Page directly from comments and recommended posts.

Image Credits: Facebook

Finally, the new Q&A format will allow Pages to engage with their fans on a new level. Page followers can ask the questions about treatments, the dental team or any concerns they may have and when the Page answers, those become a stack of questions that people can swipe through to learn more. Amazingly useful for those frequently asked questions at your dental practice.

How are you going to make the most of the new updates?

For more information please visit the Facebook Help Center.

Want to chat about your social media?
Book a discovery consultation with me today!
Click here

Social Media strategy during lockdown (November edition)

Tuesday 10th November 2020

Are you using your Social Media during the lockdown period?

There will be an undoubted increase in social media usage and as a means to help your patients pass the time here are 3 themes you can use as part of your content strategy this month.

 

A force for good 

We believe it is important to communicate messages of support and positivity during lockdown whilst staying true to your brand values.

This content could include:

– Quotes of positivity/messages of reassurance

– Highlighting support groups within your community 

– Reminding patients about dental emergency procedures

– Entertaining patients with videos inside your practice

– Fun challenges/puzzles 

 

Patients first

Understanding what your patients want to see from your brand is critical and we believe the following content could work well for you:

– Updates from your dental team

– Addressing frequently asked questions

– The new patient journey and patient safety

– Patient testimonials (ideally video)

– Oral health tips

 

Mouth Cancer Action month

Taking place throughout November, join thousands of amazing people who are raising awareness of mouth cancer within their communities and sharing the important message of being mouth aware. 

This content could include:

– Teaching how to spot mouth cancer early and regularly checking for unusual changes in the mouth.

– Educating on what is likely to cause mouth cancer and reducing risks.

– Reminding patients to act quickly when they see something out of the ordinary by visiting your practice.

–  Supporting/donating to a cause such as the Mouth Cancer Foundation and their annual Mouth Cancer walk which can be done at home www.mouthcancerwalk.org.

 

Stay Safe,

Kind regards,

 

Dom

Social Media Manager

#TubulesLive – Social media and video marketing

Monday 5th October 2020

 

Social media and video marketing.

How things evolved.

Success stories?

12 October 2020 at 7:30pm BST

 

 

As your practices recover from the set back of the COVID 19 challenges, marketing is going to be a key driver in the success of your practice. Engaging current patients as well as attracting new patients in uncertain times will be a driver for success.

Both social media and video marketing have been proven to show great success when used correctly and effectively.

Dominic Haslam is the Social Media Manager at Dental Focus, the UK market leader in award-winning dental websites and has an extensive background in social engagement content for a multitude of dental practices.

Krishan Joshi, Founder & CEO of Dental Focus, who has nearly 20 years experience in the dental digital world will cover:

The impact of social media marketing

How to connect social media to your website

Driving and monitoring traffic

How to attract the right audience and engage the right audience

Jemish Patel who has over 11 years of experience in video marketing in dentistry and over 20 years in the video media field will cover: 

What is video marketing and why it works

Why video marketing is effective and what is ROI on video marketing

What are the tips and tricks to making an effective video marketing campaign

What video marketing channels are powerful and effective

 

Instagram for dentists – Instagram bios

Wednesday 27th May 2020

When it comes to Instagram, first impressions are everything. If you want to grow your Instagram organically and gain the right kind of followers for your practice, your potential followers need to know exactly who you are, what you do, and why they should care. 

 

Your Instagram bio is one of the first things people see when they land on your page, so make sure your bio captures your visitors’ attention from the start. 

 

Here’s what you’ll want to include in your bio to get more Instagram followers:

 

 

Headline & Keyword

State the practice name and a keyword that describes who you are. Adding a particular niche or interest in the headline helps users get to know and understand your practice.

The headline is also searchable, so make sure you choose a keyword that your followers would associate with your page to increase organic traffic.

Body section

The body section is where you’ll put the majority of your description. Be sure to use the brand’s voice, keep it clean, organised and with a bullet point format to describe who you are.

Be sure to include a line that gives your page credibility. This can be a feature in a publication, a certification you’ve achieved, or a social cause your brand gives back to.

URL

This is the only section you have to place a link on Instagram, so use it wisely. Typically, you’ll want to provide a direct link to your website, blog, or specific landing page that coordinates with your call-to-action.

Entice the click

Try adding some emojis to really catch the eye of your followers and drive them to your website.

Add a call-to-action button so users can easily contact you! 

The following are the action buttons you can include: 

– Email

– Message

– Call

– Book 

– Reserve 

 

 

Dental Focus

 

TEL: 020 7183 8388

www.dentalfocus.com

 

 

 

Connect with patients in response to the lockdown

Thursday 9th April 2020
Interesting Image

 Are you using social media to protect the connection with your patients?

If you haven’t already, now is the time for your practice to demonstrate leadership in your local community by showing your patients that you are still here and you still care by using the power of Social Media!

I believe now is a critical time for your practice, people are spending more time online than they ever have before, so it does present your practice with a unique opportunity to deepen your relationships and increase your brand affinity.

But of course, you also can’t just post content that is business-as-usual, or you’ll risk coming across as tone-deaf to the current situation.

In the long term, your patients will remember who showed up, what was said and how you helped them, so it’s critical to build a lasting impression on your patients by either doing good or making them feel good.

 

Information on whether you are seeing emergency patients or providing telephone/video consultations

Sharing what your practice is doing to help a cause or the local community

Messages of positivity

Tips for staying healthy at home/Oral Health tips

Sharing critical information from trusted organisations such as WHO (World Health Organisation) or the NHS

Film lists, reading lists, easy recipes, ideas to entertain kids, etc

Sharing any fun activities you and your team are doing at home

 

– Sales

– Special offers

– Treatments

– Case studies

If you’re struggling for content, feel free to message me for ideas.

If your practice doesn’t already have a Social Media account we are offering Dental Focus clients a basic set up for Facebook or Instagram to help you get started for FREE.

It’s first come first serve so message me today for more information.

Dominic Haslam

SOCIAL MEDIA MANAGER

 

Want to chat?

Book a call with me today!

Click Here

TEL: 020 7183 8388    MOB: 07851 749480

3 Essential tips and tricks for Instagram

Thursday 3rd January 2019

 

In a time where over 50,000 posts are uploaded to Instagram every minute, finding out handy tips has become a necessity to stand out from the rest. With these useful tricks, you will feel like a seasoned Instagrammer, excelling in Social Media for Dentists.

 

  1. Promote your website.

A big frustration of Instagram users is that there is no option to post interactive clickable links to your website when you create a new post. However, there is a simple workaround. In your bio, you can type the URL to your website, and users will be able to simply click on it and will be taken there.

So when a post is created, it would be a good idea to drive people to your bio so they can be directed to your website.

An example is shown here:

 

 

 

  1. Hide your hashtags

 

The use of hashtags is crucial in drawing in as many users as possible, but often they look messy and cluttered. But there is a way to hide them from your followers, while still using their great functionality.

 

Method 1:

 

You can hide them under full stops separated by line breaks. This is not immediately easy to do on an iOS device as the ‘return’ key can only be accessed once tapping the ‘123’ key (shown below). Once you have around 5 lines of full stops, you are free to write as many hashtags as you wish, knowing that these will be hidden.

 

 

Method 2:

 

If you always receive lots of comments, this method may be easier. After you have posted, you can leave a comment with all the hashtags you want, and this will be buried by the other comments you will get, leaving them hidden from your followers.

 

  1. Monitor your comments

 

It is important when using Social Media for Dentists, that your profile remains clean and professional, as well as engaging. Fortunately, Instagram has a way of policing comments. You can go to the “Options” section and select “Comments” where you will be able to toggle “Hide Inappropriate Comments” on.  Here you will be able to type specific words which you do not want to be posted on your picture.

 

Alternatively, you can delete individual comments which you do not like by tapping the speech bubble icon, swiping left over the text and selecting the rubbish bin icon.

 

If you wish to disable comments entirely for a specific post, then before you post, tap ‘Advanced Settings’ and then you can toggle on “Turn Off Commenting”.

 

Social Media for Dentists – 7 Steps to Success

Thursday 29th November 2018

 

Personalising your social media channels and ensuring the content reflects your practice will guarantee that you stand out as a cut above the competition. The 7P’s coined by Coach Chris Barrow will give you the tools to engage and connect with patients. This addresses Profile, People, Premises, Prices, Promises, Proof and Products.

 

Social Media for Dentists

Profile – The look & feel of your brand and all need to be conveyed on your social media. This persuades audiences your practice is right for them.

 

People – This involves individuals that work in the practice. Team photos and videos should be professional, happy and demonstrate good customer service. These are fantastic ways to showcase different personalities and characters. In turn, it forms a trusting connection with your patients and eases concerns.

 

Premises – Take advantage of social media by using photo’s & videos to reveal the level of quality your practice has by flaunting patient rooms, technology and more. This helps by offering a safe and familiar environment for patients when they visit.

 

Price – Transparency with fees is extremely crucial as it ensures you attract the right demographic for your practice.

 

Promises – There is no better alternative than Social Media when it comes to showing the patient journey. Present the quality and standards of the practice using video’s and/or photo’s to set the expectations of current and future patients.

 

Social Media

Proof – An excellent way to show quality is to display before & after photo’s on your social media, as long as you have obtained explicit written consent from your patients. This helps to engage with more patients in your local community and helps to raise the profile of your practice to attract more patients.

 

Products – It is important to post about personalised treatments and special offers, which will differentiate your practice from the competition. You can engage with patients and build relationships through exclusive offers, running competitions, promoting new treatments and highlighting events.

 

Social media for dentists makes it easier to increase the visibility of your practice, connect directly with your patients and provide them with 24/7 unfiltered access to you.

If you want to increase engagement, build relationships and grow the visibility of your dental practice through Social Media, it is vital that you follow the framework of the 7P’s.

Would you like to talk to us about Social Media for Dentists?

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388

Social Media for Dentists – How to make the most of Instagrams 2018 updates

Wednesday 7th November 2018

Instagram has experienced phenomenal growth during 2018 with more than a billion active users worldwide and a ton of consistent updates, Social Media for Dentists on Instagram has never been more important.

We have compiled a list of 2018’s most important Instagram updates and how they could be of benefit to your practice.

IGTV

With research indicating the growing use of long-form videos on smartphones, Instagram has given users a chance to share longer vertical videos on Instagram.

How can this benefit your practice?

IGTV can be used to build the brand of your practice, connect with your patients and grow your audience. Content could range from elaborate videos in your practice to extended versions of previous popular videos.

Engagement tools

Until recently likes, comments and Story views were only available measurements of Instagram engagement. Until the introduction of interactive stickers for stories such as emoji sliders, polls and questions.

How can this benefit your practice?

These new tools have opened up new insights on how Social Media for dentists can adopt a new way of connecting with their patients, increase engagement levels and gather feedback which can help a practice redefine their customer service approach.

Instagram Verification

It is now possible for regular users on Instagram to apply for the blue tick verification, previously reserved for big-name celebrities.

How can this benefit your practice?

The benefits of this for a dental practice can include increased credibility, while also helping to stop copycat accounts.

Hashtags on profiles

Instagram provided the option to add functioning, clickable hashtags and mentions to bios.

How can this benefit your practice?

Your practice can now promote specific campaign hashtags in the bio of your profile such as an open day or treatment discount, allowing your followers to click on it and see all of the content other patients have posted.

@mentions

Instagram introduced the ability to add to your own story if another user @mention your account.

How can this benefit your practice?

It may not seem like a big deal but it provides you with a cleaner way of reposting mentions from your patients when they have (hopefully) had a fantastic treatment from your practice.

 

Looking for help managing your dental social media?

Get in touch with our Social Media Guru Dominic Haslam by calling – 020 7183 8388 – for a friendly chat.

For more information on our social media for dentists options contact our Social Media Guru Dom.

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388

 

Social Media for Dentists in the UK

Friday 31st August 2018

 

Dental Focus have been taking care of social media for dentists in the UK for over two years! That’s not taking into account creating social media channels for dentists and dental practices for more longer than that. During which time our team has learnt a lot about how to grow online communities and increase your brand awareness.

 

How to go from 0 to 100+ Facebook Page Likes as a dentist

 

A blank canvas is the hardest when it comes to starting your journey on social media. If your Facebook page is brand new then it can be a bigger struggle to get that initial buzz about your practice/brand than if you want to jump from 500 to 600-page likes.

With no initial community to speak of, we have a proven method to get your page noticed. Watch the video below for more.

 

 

Should my Facebook followers only be dentists?

 

The beauty of social media is that everyone can get connected, however, this can also be detrimental to your business plans. Cultivating your community is essential to growing your brand in the right direction, otherwise, you can spend a lot of time and resources with on the wrong people.

If you are a referral practice, then you largely want to be addressing other practices and dentists, as these are the people you most want to be in front of. However, for the majority, you are most likely a dentist using social media or a dental practice. In which case, catering for patients is going to be your aim in which case they make up the “general public”. You should still, however, be selective in what you post and how you present your brand, ensuring that you take into account your demographics.

 

Piggybacking

 

Fun as a kid, essential as a business looking for massive growth on social media. And no, we don’t mean go and jump on anyone, rather look for other profiles that have a bigger following than yours and look to create a mutually beneficial relationship. Again, the profiles you decide to associate with should reflect your brand well (no use associating your Facebook page with Coca-Cola – synonymous with sugary drinks).

One fabulous way to piggyback is to promote the services of someone else. For example, a local restaurant might share your post if you gave away a dinner for two of your patients.

Come back soon for more info about social media for dentists or give our team a call to discuss more – 020 7183 8388

Social Media for Dentists: Don’t be Afraid

Thursday 30th August 2018

Social Media for Dentists: Don’t Be Afraid

 

Having become a central player in the cultural and social makeup of billions of people’s lives, it is no wonder that many businesses (dental practices included) have flocked to Facebook, Twitter, Instagram and more to promote their services to the masses.

Whilst many other industries have approached social media with a carefree attitude, highly regulated areas like healthcare and dentistry must approach the platforms in a less reckless manner.

Watch this video from the Dental Focus team about why dentists are afraid of Facebook:

 

 

How can dentists be compliant on social media?

 

One of the factors that prevent dentists from using social media is compliance. With so many regulatory bodies such as the GDC, CQC, ICO and ASA overlooking dental practices in England (with similar bodies globally) it can be hard to know what the rules and regulations are.

Social media is a massively public arena and this seems at odds with dentistry given that the relationship between dentist and patient is confidential.

The good news is that almost all the governing bodies have printed material that sets out the Do’s and Don’ts of using social media.

 

What can a dentist post on social media?

 

Staying away from anything that could be considered to bring the dental profession into disrepute is essential. Any content from a patient is a no-go unless you have explicit written consent to use it on the specific platforms. The other factor to consider is the nature of the platform. Ensuring your posts are relevant and suited to the type of social media can be hard to understand, especially as these platforms development at an alarming rate.

The good news is that Dental Focus can help you with this.

 

What are the benefits of using social media for dentists?

 

Unlike other forms of digital marketing, social media for dentists is all about the long game. It is unlikely to generate instant return on investment (ROI) if you haven’t put in the hours cultivating your online community and ensuring they feel nurtured by your brand.

The benefits include having more loyalty amongst your patient base, who will appreciate your engagement with them socially rather than just charging them for treatments, as well as being able to communicate with them on a more regular basis – because the majority of adults who use Facebook use it daily. This allows you to:

  • Notify them about your latest treatments and services
  • Keep them up-to-date with the goings on at the practice
  • Promote your team members and their skills

 

What should a dentist post on social media?

 

As mentioned, it is essential to post content that is tailored to the platform. It is also important to not spam all of your followers with dull posts about why they should buy the most expensive treatment with you every day. That’s not going to appeal to online communities and it’s a sales tactic that is not very welcome on most platforms.

Instead, you need to decide on a plan of how you want to present your brand on social media and do it consistently, with the goal in mind of getting the most engagement possible. Social media friendly content would include things like:

  • Competitions
  • Video tutorials on oral health
  • Charity work by your team
  • Promotion of local businesses
  • Local events relevant to your followers

 

Looking for help managing your dental social media?

 

Get in touch with our Social Media Guru Dominic Haslam by calling – 020 7183 8388 – for a friendly chat.