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Posts Tagged ‘Facebook’
Social Media for Dentists – 7 Steps to Success
Thursday 29th November 2018
Personalising your social media channels and ensuring the content reflects your practice will guarantee that you stand out as a cut above the competition. The 7P’s coined by Coach Chris Barrow will give you the tools to engage and connect with patients. This addresses Profile, People, Premises, Prices, Promises, Proof and Products.
Profile – The look & feel of your brand and all need to be conveyed on your social media. This persuades audiences your practice is right for them.
People – This involves individuals that work in the practice. Team photos and videos should be professional, happy and demonstrate good customer service. These are fantastic ways to showcase different personalities and characters. In turn, it forms a trusting connection with your patients and eases concerns.
Premises – Take advantage of social media by using photo’s & videos to reveal the level of quality your practice has by flaunting patient rooms, technology and more. This helps by offering a safe and familiar environment for patients when they visit.
Price – Transparency with fees is extremely crucial as it ensures you attract the right demographic for your practice.
Promises – There is no better alternative than Social Media when it comes to showing the patient journey. Present the quality and standards of the practice using video’s and/or photo’s to set the expectations of current and future patients.
Proof – An excellent way to show quality is to display before & after photo’s on your social media, as long as you have obtained explicit written consent from your patients. This helps to engage with more patients in your local community and helps to raise the profile of your practice to attract more patients.
Products – It is important to post about personalised treatments and special offers, which will differentiate your practice from the competition. You can engage with patients and build relationships through exclusive offers, running competitions, promoting new treatments and highlighting events.
Social media for dentists makes it easier to increase the visibility of your practice, connect directly with your patients and provide them with 24/7 unfiltered access to you.
If you want to increase engagement, build relationships and grow the visibility of your dental practice through Social Media, it is vital that you follow the framework of the 7P’s.
Would you like to talk to us about Social Media for Dentists?
Book a FREE chat with Dom – our Social Media Guru
CALL: 020 7183 8388
Social Media for Dentists – Engagement: What Does it Mean?
Thursday 18th October 2018
Social Media Engagement: What Does it Mean?
Engagement is a measure of the impact that your posts and brands make on social media, each platform has its own way of measuring this.
Facebook: Shares, likes and followers
Instagram: Likes and followers
Twitter: Re-tweets and followers
Likes (and reactions on Facebook) and shares will tell you how popular your individual posts are with your online community, on the other hand, followers show a greater level of social investment from people as this indicates that they want to see more of your content regularly. Follows are a type of conversion, similar to when patients fill out an enquiry form on your website or make a phone call after viewing your website.
How do we maximise engagement using social media for dentists?
Competitions and Contests
- Competitions are a great way to get lots of engagement and increase the profile of your brand with a wide audience as everybody likes free things and everybody likes to win.
Many of our clients have had fantastic results with competitions and so if you’re not doing them already you should start now! If you would like us to help you run your competitions get in touch with our Social Media Guru Dom.
Book a FREE chat with Dom – our Social Media Guru
CALL: 020 7183 8388
Be Consistent
- It is important to appear active and responsive on social media, failing to do so can make your business appear to be inactive and may cause people to make incorrect assumptions about your practice. We have seen thriving practices with social media accounts that make them appear to be the opposite, don’t get caught out with this one and be consistent!
Use Images and Videos
- We are living in a fast-paced visual age, people are more likely to engage with visual content as they can absorb the information more quickly than reading a wall of text.
Monitor the Data
- Using insights on Facebook and Instagram can be a great way to see information about; how your posts are performing, the demographics of your followers and your follower growth over time. Some Social Media Management Tools will also have advanced reporting that can go as far as recommending the best times of the week and day to schedule your posts for.
Create and Maintain Local Alliances
- Tying in your posts with other local businesses can be a great way to create mutually beneficial relationships. By tagging and sharing each other’s posts two business can expand their reach to each party’s respective followers.
For more information on our social media for dentists options contact our Social Media Guru Dom.
Book a FREE chat with Dom – our Social Media Guru
CALL: 020 7183 8388
New Facebook page updates! 4 essential changes to be aware of..
Monday 20th August 2018
If you have a Facebook business page you may have received a notification about impending changes to its layout. Don’t be alarmed, these updates are being made in favour of local businesses to maximise their exposure and utilise word of mouth!
So what’s new?
Recommendations
This is a new way for users to leave a review of your practice which can now include text, images or business tags. Recommendations will feature prominently & add to the credibility of your practice.
In case you were wondering how to combat fake recommendations, Facebook will give page owners the ability to report fraudulent, spam or paid for recommendations!
Business Tags
The biggest difference between a review and a recommendation is the business tag. Tags are a new way of understanding what a practice/business is known for and categorising searches.
An example is a question such as “Just lost a tooth! Looking for an emergency dentist nearby! Any recommendations?”
With this, your practice has the potential to appear as a recommended business on a map assuming you have the relevant tags.
Action buttons
Pages will now have a set of prominently featured action buttons giving patients more opportunities to interact with you. For example you could have a button that enables a patient to book an appointment, send a message or write a recommendation. These buttons really benefit users on a mobile device because they reduce the number of steps to take an action.
Functionality
Visibility of page stories has improved to encourage more usage from brands. Stories can now be viewed on the business page by tapping the profile image.
It’s still too early to determine the specific benefits these updates will have but I will be keeping a close eye to see how they contribute to the growth of a page in the coming months.
Follow us on Instagram and check out the latest content from Dental Focus!
Dominic Haslam
Campaign Executive/Social Media Guru
Have you seen the latest Dental Focus videos on Youtube or Facebook? Click Here
You can Call, Text or Whatsapp me on 07851 749480!
Using Social Media To Boost Your SEO
Wednesday 14th May 2014
Online marketing is a cornerstone of any successful marketing strategy. Once you’ve taken steps to establish your presence online, the next step is to plan how you intend to attract new patients to visit your website so they can find out more about your practice and the treatments that you offer. While you may have invested a great deal of money in your website, if it doesn’t appear high up on natural search results then quite simply your website isn’t doing its job.
A brief guide to SEO
Search Engine Optimisation, also known as SEO, is a term used to describe the process of making your website visible to major search engines, with the aim of pushing your website higher up in the page ranking.
One thing factor you need to be aware of here is that SEO is an ongoing process – one that never really comes to an end. As internet trends change, and as your rivals conduct their own SEO, you will find that your page ranking will fluctuate over time. The key then is to think of your practice website as a constant ‘work in progress’, something you need to work on to ensure your website keeps its place at the top of the Google ladder.
SEO basics
At its most fundamental level, good SEO starts with your practice website. Your website should be clean, crisp, and fast to load. Too much information can be distracting, and if your site looks unprofessional, this can easily put patients off. All of these things directly influence whether visitors to your website decide to click on for more information, or look elsewhere. Whichever option they decide you can be sure that all of the major search engines will keep a log of your user activity and will take this into account in your page rank.
Once you’ve got the basics sorted, the next thing to consider is your website content. Google loves fresh new content, and one of the best ways to boost your SEO is to write a practice blog. This blog can cover anything relating to your practice, but should aim to engage readers and encourage them to read on, or contact you for more information. You may for example like to give oral health tips in your blog, or discuss the latest ‘hot topics’ that have come up in the news. All of these things help you to engage with your readership and establish your practice as the authority on local oral health issues, while boosting your SEO at the same time.
Social networking
Social media is one of the major ‘buzz words’ in online marketing at the moment, and can be a powerful tool to help you build your practice brand. As well as giving you the chance to engage with your patients in new and innovative ways, social media is also an excellent way to boost your SEO. By encouraging patients to ‘share’ or ‘like’ your practice website you are building a network of natural links back to your website which search engines will register. These help to boost your page ranking and also have the added benefit of giving you a form of free advertising to your patients’ friends and followers.
For further benefit you should encourage patients to share your blog posts as often as possible. If you write an informative blog about oral health, why not ask your readers to share it if they find it useful? Again this will build more links back to your website and will also help to establish your practice’s expertise.
Further tips
Good quality content is at the heart of all good online marketing. If your content is good, and engaging to read then you have a strong foundation to help boost your practice’s page rank. The secret is not to see social media as an advertising space, as no one wants to be bombarded with adverts all the time. As such it is far better to see it as a platform through which you can communicate with your patients and engage them in discussions about their oral health or other related issues.
Don’t underestimate the use of comments either. Comments can be an excellent way to boost your SEO, as an active comments section boosts your ‘social’ search ranking and will also affect where your post appears on news feeds. It is important here that at least one member of your team regularly checks the comments sections on your website and social media so as to encourage responses and answer any questions that may come up.
SEO for business growth
Search Engine Optimisation is a complex and involved task, but one that can generate huge returns for your practice if done well. With a carefully planned, well-executed online marketing strategy you can attract many new patients to your practice, who may spend hundreds if not thousands of pounds on dental treatment with you over the coming years. To help you make the most of your online marketing efforts, contact an experienced dental website marketing team today.
For more information call 020 7183 8388, or visit www.dental-focus.com
About the author:
Naz Haque aka the Scientist is SEO Project Manager at Dental Focus ® ‘Websites for your profit’. Naz has a background in mobile and network computing, and has experience supporting an A-Z range of blue chip brands from Apple to Xerox. As an expert in Search Engine Optimisation (SEO) Naz is passionate about helping clients build strategies to enhance their brand and increase the ROI from their dental practice websites.