Posts Tagged ‘Dental Focus’

Christmas Fundraiser for The Cindy Appleyard Foundation

Monday 20th December 2021

This year Dental Focus has decided to donate to a great cause to make an immediate impact this Christmas!

Instead of sending chocolates to our clients, we have chosen to donate to The Cindy Appleyard Foundation.

The Cindy Appleyard Foundation provides small grants to families who have a child in a specialist hospital a long way from their home. The purpose of the grants is to help families meet costs such as temporary accommodation near their child, travelling to and from the hospital and taking time off work.

 They absolutely guarantee that any donation you make will be passed on in full through to their grant making process.

Help us to reach our target of £1,000 this Christmas!

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails.

Once you donate, they’ll send your money directly to the charity.

So it’s the most efficient way to donate – saving time and cutting costs for the charity.

 

 Donate Here

Wishing you a very Happy Christmas from the Dental Focus Team

Are you creating the most value for your patients?

Wednesday 11th August 2021

6 Steps To Build Value, Trust & The Healthiest Patients Ever

When a dental patient subscribes to a dental plan these patients see dentistry as an investment and part of their health plan. These are patients that value a healthy clean mouth.

Dental practices have to provide the best patient experience possible especially when we want patients to honour appointments, feel safe and recommend the practice to others.

In this video, Brian Anderson shares how to add value to your practice through ‘The 6 Steps To Build Value, Trust & The Healthiest Patients Ever!’.

This video shares many benefits for your practice, team and patients.

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Who is THS and Brian Anderson?

Tuesday 10th August 2021
If you’re a dental professional or an owner of a dental practice and you haven’t consulted with Dental Focus, you’re not allowing yourself to fully experience what is possible for you, your patients and your profession’ – Brian Anderson

Who is Brian Anderson, founder of THS?

imageBrian is a champion for dentistry with over 15 years of experience working in both the private and public sector supporting practices with business, communications and marketing strategies to give the best patient experience possible. Brian brings the ability to show how dentistry is a major part of one’s health plan using oral-systemic education and point of care screenings.

In 2015, Brian came to London via a prestigious Harley Street Dental group and has since worked with hundreds of dental practices here in the United Kingdom. His expertise is in showing how dentistry enhances lives through empowering dental teams to educate, screen and give patients the best dental experience possible.

Brian founded Total Health Screens in 2019 and is working with dental practices across the United Kingdom to bring preventative health screens such as Lipid Cholesterol, Glucose, HBa1c, Vitamin D and other vital screens to the patient journey. This approach provides an increase in team morale, higher treatment acceptance, patient satisfaction and the innovation our less than preventative healthcare system needs.

Who is Simon Gallier BDS, Director of THS?

imageQualified as a dentist in 1982 from the Turner Dental School in Manchester, Simon has owned and run his own mixed dental practices which culminated in a multi-site dental and whole-body aesthetic clinic. In 2020 he joined forces with Brian as a director of Total Health Screens.

“General dental practice is about the staff and the patients. It is about doing what is right for both of these in the long term. I have long believed that the personal relationship and mutual trust that develops over a period of time within this setting is unique in healthcare. We get to know our patients, their families, their children and their grandchildren. This set me on the journey of thinking of what else can we offer that isn’t offered elsewhere that might potentially enhance and improve their lives.” Simon

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Does your practice support your patients’ total health?

Tuesday 10th August 2021

Do you believe that patient health matters more than ever?

Yes, dentistry was treated like any other business when lockdown began in 2020. Dental practices were shut like pubs instead of recognised as healthcare providers that can communicate, test or even provide vaccines for their patients. How did this make sense when 33 million people in the UK see a dental professional?

Now, 15 months later, patients are seeking out dental appointments in record numbers not seen since 2006!

The pandemic has taught us that our health matters more than ever. People with underlying conditions like cardiovascular disease, diabetes and obesity have a 2-3x higher chance of experiencing increased effects of Covid and mortality.

Dental Focus & Total Health Screens have joined forces to show that dentistry is more than just teeth.

THS

Total Health Screens champions dental practices to show how oral and general health are connected and equips dental practices to implement a spectrum of preventative health screens for their patients.

Check out this stunning Dental Focus website to learn more about Total Health Screens and see how the future of dentistry is being changed forever www.totalhealthscreens.com

Stay tuned as there’s more news to come on how Dental Focus and Total Health Screens are changing lives, healthcare and taking dentistry to a new level!

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Why the Dentist Next Door Has All The Patients: Local SEO

Thursday 22nd July 2021

 

 

Dental Focus presents an information-filled webinar to drive more patients into your practice.

In this Webinar, we cover:

– The steps you need to take to dominate Google in your area.

– A new feature released by Google to help you remove fake or offensive reviews.

– The key ranking factors to top the map listings on Google.

 

Presented by:

Jamal King – SEO Manager

Naz Haque – Google Consultant

Raheem Syed – Operations Executive

 

Request review removal link:

https://support.google.com/business/workflow/9945796

 

 

The Dental Website Utility Belt: Dental websites that convert patients⁣

Friday 30th April 2021

 

 

Over the past 20 years we have helped 1,000s of dentists put their business on the map across UK, Ireland and Australia, creating award-winning, Google dominating websites!

In this webinar we will be deep-diving into the following 3 areas of success:
💎 Content
(The 7 P’s of Dental Marketing Websites, The 8 Patient Concerns)
💎 Patient Flow & UX
(Homepage Structure, Sitemap, Website Speed)
💎 CTA’s
(Virtual Consultations, Send a Selfie, Online Booking)

👥 SPEAKERS:⁣
Jordan Beynon – Senior Website Manager⁣
Sunil Patel – Website Manager

If you are a Dental Focus client please contact our Client Service Team, who can review the above with you. If you’re not a client please feel free to book a Discovery Consultation with a website manager here www.dentalfocus.com/contact-us.html.

What’s your 2021 strategy?

Monday 15th February 2021

  

 

We want to help you make 2021 the best year yet in your dental practice!

Our team is here for you, book a consultation with one of our specialists and we can review your website, SEO or social media.

Book a website MOT with Chris Olson,

Senior Team Manager here

 

Book an SEO consultation with Jamal King,

SEO Manager here

 

Book a social media consultation with Dom Haslam,

Social Media Manager here

 

In the meantime, check out our top marketing tips to help you attract your new ideal patients in 2021: 

 

Tip 1: Great Leadership and Communication

 

Every practice needs great leadership. As a dental practice owner, you need to set aside time in your calendar to create, and then articulate to your team, a clear vision for your practice in 2021. 

 

At Dental Focus, we can help you build a strong marketing strategy, create the right focus for your practice, and stick to the plan before reassessing later in the year. The most successful practices that we work in partnership with have great principal dentists driving them forward. These principals understand the importance of getting the right marketing strategy in place for success. Whether it be your website, SEO or Social Media.

 

Tip 2: People Trust People

 

Remember that people trust people. It sounds cliché, but it’s very true! In all of your advertising, whether it’s on your website, in your social media posts, on dental flyers, your prospect patients want to see that there are real people behind the words and images. They want to know that you are the experts at what you do and can deliver great customer care and service. Personalise your communication as much as you can. And remember, try not to bore the public with just dentally related posts, personalise and keep things interesting!

 

Tip 3: Stay Compliant

 

GDC have their latest guidelines on advertising, using social media and what you should be aware of. Make sure that your whole dental team who deals with any of your marketing is aware of the advertising guidance and social media guidance. Our team at Dental Focus have a strict checklist that we use internally before posting anything online for our clients.

 

Tip 4: TouchPoints

 

Did you know that your new prospect patients need to see or hear about your practice at least 14-16 times before they consider taking up your dental services? This is how long it takes to build trust through marketing. This could be through word-of-mouth from another patient, through your website, seeing your practice on social media, flyer drops, phone calls, or Ads on Google/Facebook etc. In 2020, we saw a huge rise in the use of social media by dental practices, making the online space even more crowded and competitive! Make sure your practice is showcased online consistently to promote your brand awareness.

 

At Dental Focus, our team can help you streamline your advertising for brand awareness or lead generation for specific dental services, such as Invisalign or Implants to a targeted audience. This focused advertising for lead generation allows you to track and see the return on investment much more easily.

 

Tip 5: Don’t forget Google

 

Search engine optimisation (SEO) is a must in 2021. If you want a steady stream of new patients, your practice needs to be found at the top of Google Page 1. This doesn’t happen overnight, so plan to start early to reap the rewards. Start thinking about where you want your practice to be found in 1-2 years time, and you should be starting your practice SEO groundwork now. This is a long-game investment to build your online presence on Google, which is your asset. Our team of experts can help you get there.

 

Take your dental practice to the next level this year. 

If you would like to stay focused for 2021 and get the right marketing strategy, book a complimentary consultation with a member of our team.

 

Book a website MOT with Chris Olson,

Senior Team Manager here

 

Book an SEO consultation with Jamal King,

SEO Manager here

 

Book a social media consultation with Dom Haslam,

Social Media Manager here

Facebook Pages redesigned

Friday 22nd January 2021

Have you heard the news? Facebook Pages are being redesigned!

Facebook announced a huge rollout to change the Facebook Page experience for creators and public figures. But what do these changes look like?

– A redesigned layout that’s simpler and more intuitive

– Dedicated News Feed to discover and join conversations, follow trends, interact with peers and engage with fans

– Easy navigation between personal profile and Pages

– Updated task-based admin controls giving trusted Page admins full control or partial access

– Actionable insights and more relevant notifications

– Safety and integrity features to detect spammy content and impersonator accounts

Image Credits: Facebook

What do these changes mean for you as a dentist?

One of the biggest changes is the removal of “Likes” due to the misrepresentation of a Page’s true popularity. It was discovered that many Facebook users may have once “Liked” a Page, but later unfollowed in an effort to remove the updates from their News Feed.
Now Facebook says Followers of a Page will be the metric at the forefront of the new experience, as it’s a better indication of how many people are fans and actively receiving updates from a Page.

Another important change is Pages having their own News Feed. This is incredible as it means your Page can represent your brand even further by participating in conversations with your online community, following trends and interacting with patients. What’s more important to note is that when a user follows a Page, they’ll see that Page’s comments bumped up to the top of the comments section, fantastic for increased visibility and according to Facebook, users will also be able to follow a Page directly from comments and recommended posts.

Image Credits: Facebook

Finally, the new Q&A format will allow Pages to engage with their fans on a new level. Page followers can ask the questions about treatments, the dental team or any concerns they may have and when the Page answers, those become a stack of questions that people can swipe through to learn more. Amazingly useful for those frequently asked questions at your dental practice.

How are you going to make the most of the new updates?

For more information please visit the Facebook Help Center.

Want to chat about your social media?
Book a discovery consultation with me today!
Click here

NHS Dental Band Update 2020

Thursday 10th December 2020

 

 

 

We are aware that NHS Dental Band Charges will be increasing by 5% from the 14th December 2020.

At Dental Focus, our #1 priority is to keep our clients websites compliant with the GDC, CQC, ICO & NHS. We will be working on updating the NHS Dental Charges for all affected clients on the Client Service Plan (CSP) and Hosting & Compliance Plan.

Please allow up to 48 hours from the 14th for these changes to be applied, you may need to hard refresh your browser to see the latest changes (guidance below).

If you find your NHS Dental Band Charges have not increased, please email the Client Service Team at update@dentalfocus.com who will help you as a priority.

If you don’t see the updates on your website, you may need to hard refresh the page (please press Ctrl F5 Windows or Command ‘R’ on Mac). Web browsers sometimes save files to help pages load more quickly, so sometimes you will see an old version of a web page instead of the most recent one.

Social Media strategy during lockdown (November edition)

Tuesday 10th November 2020

Are you using your Social Media during the lockdown period?

There will be an undoubted increase in social media usage and as a means to help your patients pass the time here are 3 themes you can use as part of your content strategy this month.

 

A force for good 

We believe it is important to communicate messages of support and positivity during lockdown whilst staying true to your brand values.

This content could include:

– Quotes of positivity/messages of reassurance

– Highlighting support groups within your community 

– Reminding patients about dental emergency procedures

– Entertaining patients with videos inside your practice

– Fun challenges/puzzles 

 

Patients first

Understanding what your patients want to see from your brand is critical and we believe the following content could work well for you:

– Updates from your dental team

– Addressing frequently asked questions

– The new patient journey and patient safety

– Patient testimonials (ideally video)

– Oral health tips

 

Mouth Cancer Action month

Taking place throughout November, join thousands of amazing people who are raising awareness of mouth cancer within their communities and sharing the important message of being mouth aware. 

This content could include:

– Teaching how to spot mouth cancer early and regularly checking for unusual changes in the mouth.

– Educating on what is likely to cause mouth cancer and reducing risks.

– Reminding patients to act quickly when they see something out of the ordinary by visiting your practice.

–  Supporting/donating to a cause such as the Mouth Cancer Foundation and their annual Mouth Cancer walk which can be done at home www.mouthcancerwalk.org.

 

Stay Safe,

Kind regards,

 

Dom

Social Media Manager