Posts Tagged ‘Dental Focus’

Dental SEO: How quickly can you get onto Page One? Part Two

Thursday 17th September 2020

Please note that since the video that inspired this article was recorded, Google has evolved and changed, as such our strategies to get our clients to page one have also changed. To find out how a dental SEO campaign can help you grow your business, get in touch with us today.

 

Dental SEO

 

Are there different ways to get onto Page One?

There are actually two ways in which a business can appear on Google page one. These are through paid advertising, otherwise known as Google Adwords and through organic rankings with dental SEO

 

Organic rankings are fickle, unreliable and take more time than many businesses have to achieve results. Through consistent use of SEO relevant content, appropriate social media marketing and activity on your website, your business will organically move through the rankings to come closer to that page one goal over a certain amount of time.

 

However, the first 3 or 4 websites on any given page one search are placed there by Google Adwords. If you are serious about your marketing strategy and allow it to work for you, then perhaps it is time to invest in a dental SEO expert and work out a budget to pay Google for the right to be in this place. 

 

By using this ‘Pay Per Click (PPC)’ advertising strategy, you are speeding up the process whilst still playing the game and competing with many other businesses whilst improving your chances of being seen by those who matter: your patients. 

 

What is a pay per click advert?

 

PPC advertising is how Google has collected billions of dollars of revenue. What works for the advertiser is that you only pay when a person clicks onto your website. By placing your website at the top of page one and where all the buyers are, Google has the aim for your business to succeed because they benefit from it as well. We need to inform Google who your ideal patient is so that when they search for a topic using any given keyword, your results will appear where the buyer is ready to click.

 

When you use Google Adwords you can decide on the wording of the advertisement, you can choose the target audience, your daily budget and your per click budget as well. From there it runs like an auction where you pay as much as you want and you see where you rank. 

 

Although a business placed above you has more than likely paid more for their advert, the other factors that are the fundamentals of Google such as keyword choice plays an important part which can give you that leading edge. In fact, we have found that in certain locations, the dentist’s name, their qualification and a few informative snippets such as 0% finance and a price for a service can offer exceptional click through rates.

Dental SEO: How quickly can you get onto Page One? Part One

Saturday 12th September 2020

Please note that since the video that inspired this article was recorded, Google has evolved and changed, as such our strategies to get our clients to page one have also changed. To find out how a dental SEO campaign can help you grow your business, get in touch with us today.

 

Dental SEO

 

Remember, there is no such thing as page two. By understanding this, you are going to be wholeheartedly focusing on bringing your company up in the Google page search rankings, with dental SEO, so that your website can appear on the most desirable page one. 

 

But how quickly can you bring your website up from the depths of the web and into visible search engine results on page one? If you have access to the right skills, tools and expertise, then this can actually be done within minutes. 

 

This has actually been accomplished by our experts notably three times before, but of course, this 120 second or so goal does rely on a few variables to make it this easy. For any company however, an hour is a respectable amount of time to identify the correct factors within your web pages to be picked up by Google and move up to page one. 

 

We have a webinar available on our website titled ‘Google Page One in 60 minutes’. We are confident that many of the businesses that we work with will be able to appear on page one within 10 minutes, but this will depend on how competitive the keywords are in the searches. 

 

For example, dental practices in London may find that the keyword searches are far more competitive than for a smaller practice located in Frome. If your practice specialises in a certain treatment, such as dental implants, then your prospective patients who are searching for your services will be looking for more specific keywords. It will be easier for Google to identify your business and bring your results up on the first page through these more specific and less competitive keywords.

 

This is only one factor of the more than 200 that Google uses to determine Google page rankings, so don’t let this discourage you if your business is in a more prominent area and offers a range of services. Our SEO scientists are here to provide you with these very real results in a very short amount of time so you can start to reap the rewards sooner.

 

Tell me more about this webinar

 

The webinar, found on our Dental Focus website is located in the ‘Google section’. Just scroll down to the bottom and a webinar titled ‘Google Page One in 60 minutes’ will be at your disposal. This valuable content essentially offers you an insight into what it is we do here for you at Dental Focus and gives you the basics so you can learn for yourself the fundamentals of the Google search engine.

 

If you apply the guidelines that we suggest consistently, there is no doubt in our minds that you will get to page one. 

 

In part two we will cover the two ways that you can get your dental website to page one, Google Adwords (pay per click/PPC) and organic rankings with dental SEO.

 

Brought to you by the leaders in dental marketing, Dental Focus.

Dental SEO: Why do you need to be on Page 1 of Google? Part 2

Saturday 5th September 2020

 

Dental SEO

 

What can we learn about Google to improve our chances of reaching and staying on page one?

 

Watching it evolve over the years has taught us a few things. Certainly we can say that history repeats itself and there are cyclical motions that we can begin to predict and work with. That is why it is good to know what happened in 2001. You are able to see the behaviours and the mindset of Google alongside it’s growth and what it considers to be important. 

 

What does Google consider to be important?

 

Google page one is always about relevance. We need to consider how relevant your website is to your product and more importantly, are you the most relevant between you and your competition?

 

The definition of relevance by Google has evolved over the years, much like how Google itself has evolved. In 2001, it meant keywords. You needed to ensure that you had the same keywords as what an individual was searching for. It coupled this with how many people link to you, which was a reference to how popular you were. 

 

It then began to evolve into deciphering who is linking to you and seeing what those websites were about to ensure authenticity. Here we saw Google counting these links again to decide how popular you are. This is the foundation of dental SEO.

 

The more popular you are, the greater likelihood will be that your company is one of the first pages to appear on the first page of a Google search.

 

As we evolve further again over the years, we begin to see the filtering of websites that were not produced cleanly and checking to see whether a website is spamming the system with a keyword density that is too high. The content that is produced will be penalized if it is not readable and authentic. 

 

One page websites are OK, and do OK, but the most successful websites these days are big 30 to 50 page websites with a lot of relevant, readable content. If you want to be number one in the searches, then you need to think big. 

 

Furthermore, we must ensure that the links are strong, such as BBC or strong PR links. It is not just about how many links you have but who is linking to you.

 

Today, Google analytics has become a minefield. There are about 200 factors that are considered as to whether a website and its content is relevant enough to appear on the infamous page 1. At Dental Focus, we hone in on the most important factors for our dental SEO clients as well as our website development clients.

 

How can we ensure that we are relevant?

 

Some honest effort needs to go into producing relevant content and keywords with some emphasis on finding what the most profitable keywords are for a given website or topic. We then must work on growing the content constantly and consistently and then distributing that through social media.

 

The content needs to have reputable links that we can source from and by distributing what we can through social media, we will be able to link back to many sources as we reach a greater base of followers and potential clients.

 

The main take home message here for dental SEO is that it is all about content. Content and appropriate activity will deliver that page one result that will bring in those new patients through your doors and allow you to grow your business.

 

Brought to you by the leaders in dental marketing, Dental Focus.

Dental SEO: Why do you need to be on Page 1 of Google? Part 1

Friday 28th August 2020

 

dental seo

 

Although for many, it may seem to be a pipe dream to appear first on the search results for any business, it is actually critical for a company that is serious about growth and their success to work toward this goal and to make actionable steps in a plan to appear on the first page of Google.

 

Why is it so important? Because unfortunately, there is no page 2. Yes, we know there is, but how often do you click it when you are looking for information for yourself? It is only individuals who are looking for themselves or their own business do they regularly look beyond the first page of their Google search results.

 

It has been found that people would rather enter different keywords or change their search questions time and time again and continue searching through that first page of google, rather than press ‘page two’.

 

So if you want to grow your dental business, if you want to attract the ideal patients and get new bookings, then you must be on page one of Google with dental SEO. If you’re serious about your business and your name, then you need to aim to have your name appearing as the first hit on the first page of a Google search. This is fact.

 

 

So, how do you get to page one?

 

You can invest years of your time into understanding search engine analytics and the evolution of Google since 2001 and work tirelessly to produce relevant and continual content to stay ahead of the ever-growing competition, or you can work with Dental Focus, masters of dental SEO, and take advantage of the skills, dedication and experience that our team has to offer.

 

But don’t take our word for it, let’s take a quick look at how a learning curve of more than 20 years can produce visible, relatable results on Google so that we can begin to grasp the depth of how this process is continually evolving and changing.

 

In the year 2000, Krishan Joshi was studying Accounting and taking advantage of the high speed broadband that he had in his dorm room. Like many others in the DotCom boom, he was seeking to become a digital millionaire.

 

Not surprisingly, he did achieve relative success with his website ‘download free films’. With 20,000 UK and US based members, this website reached number one on both the Google and Yahoo search platforms.

 

Since then, Joshi has achieved success for a range of different businesses, whether it was the rise of the Mouth Cancer foundation, through people wanting to make donations because they had come across a website and subsequent information by Joshi and his team, then moving onto Dental Implants London and further into cosmetic dentistry, Google Page 1 and dental SEO has always been a passion and talent.

 

In part 2, find out more about what we can do to improve our chances of reaching and stay on page one of Google.

 

Brought to you by the leaders in dental marketing, Dental Focus.

Instagram for dentists – Instagram bios

Wednesday 27th May 2020

When it comes to Instagram, first impressions are everything. If you want to grow your Instagram organically and gain the right kind of followers for your practice, your potential followers need to know exactly who you are, what you do, and why they should care. 

 

Your Instagram bio is one of the first things people see when they land on your page, so make sure your bio captures your visitors’ attention from the start. 

 

Here’s what you’ll want to include in your bio to get more Instagram followers:

 

 

Headline & Keyword

State the practice name and a keyword that describes who you are. Adding a particular niche or interest in the headline helps users get to know and understand your practice.

The headline is also searchable, so make sure you choose a keyword that your followers would associate with your page to increase organic traffic.

Body section

The body section is where you’ll put the majority of your description. Be sure to use the brand’s voice, keep it clean, organised and with a bullet point format to describe who you are.

Be sure to include a line that gives your page credibility. This can be a feature in a publication, a certification you’ve achieved, or a social cause your brand gives back to.

URL

This is the only section you have to place a link on Instagram, so use it wisely. Typically, you’ll want to provide a direct link to your website, blog, or specific landing page that coordinates with your call-to-action.

Entice the click

Try adding some emojis to really catch the eye of your followers and drive them to your website.

Add a call-to-action button so users can easily contact you! 

The following are the action buttons you can include: 

– Email

– Message

– Call

– Book 

– Reserve 

 

 

Dental Focus

 

TEL: 020 7183 8388

www.dentalfocus.com

 

 

 

How to turn off ‘Temporarily Closed’ on Google MyBusiness map listing

Wednesday 13th May 2020
Interesting Image

 

Has your practice been marked as ‘Temporarily Closed’ on Google?

We have seen cases of practices being marked as ‘Temporarily Closed’ on Google. We are encouraging clients to keep practices ‘marked as open’ because ‘marked as closed’ hides your practice from local search results and hides the call button on the Search Engine Results Page (SERP).

How to turn off the ‘Temporarily Closed’ status

1. Log in to your Google My Business account

2. Go to ‘Info’ on the left-hand side menu

3. On the right-hand side you should see ‘Reopen Business’

4. Click on ‘Mark as open’

If you have any questions, please contact the Dental Focus Team.

Dental Focus

TEL: 020 7183 8388

www.dentalfocus.com

 

 

Connect with patients in response to the lockdown

Thursday 9th April 2020
Interesting Image

 Are you using social media to protect the connection with your patients?

If you haven’t already, now is the time for your practice to demonstrate leadership in your local community by showing your patients that you are still here and you still care by using the power of Social Media!

I believe now is a critical time for your practice, people are spending more time online than they ever have before, so it does present your practice with a unique opportunity to deepen your relationships and increase your brand affinity.

But of course, you also can’t just post content that is business-as-usual, or you’ll risk coming across as tone-deaf to the current situation.

In the long term, your patients will remember who showed up, what was said and how you helped them, so it’s critical to build a lasting impression on your patients by either doing good or making them feel good.

 

Information on whether you are seeing emergency patients or providing telephone/video consultations

Sharing what your practice is doing to help a cause or the local community

Messages of positivity

Tips for staying healthy at home/Oral Health tips

Sharing critical information from trusted organisations such as WHO (World Health Organisation) or the NHS

Film lists, reading lists, easy recipes, ideas to entertain kids, etc

Sharing any fun activities you and your team are doing at home

 

– Sales

– Special offers

– Treatments

– Case studies

If you’re struggling for content, feel free to message me for ideas.

If your practice doesn’t already have a Social Media account we are offering Dental Focus clients a basic set up for Facebook or Instagram to help you get started for FREE.

It’s first come first serve so message me today for more information.

Dominic Haslam

SOCIAL MEDIA MANAGER

 

Want to chat?

Book a call with me today!

Click Here

TEL: 020 7183 8388    MOB: 07851 749480

Social Media for Dentists – 7 Steps to Success

Thursday 29th November 2018

 

Personalising your social media channels and ensuring the content reflects your practice will guarantee that you stand out as a cut above the competition. The 7P’s coined by Coach Chris Barrow will give you the tools to engage and connect with patients. This addresses Profile, People, Premises, Prices, Promises, Proof and Products.

 

Social Media for Dentists

Profile – The look & feel of your brand and all need to be conveyed on your social media. This persuades audiences your practice is right for them.

 

People – This involves individuals that work in the practice. Team photos and videos should be professional, happy and demonstrate good customer service. These are fantastic ways to showcase different personalities and characters. In turn, it forms a trusting connection with your patients and eases concerns.

 

Premises – Take advantage of social media by using photo’s & videos to reveal the level of quality your practice has by flaunting patient rooms, technology and more. This helps by offering a safe and familiar environment for patients when they visit.

 

Price – Transparency with fees is extremely crucial as it ensures you attract the right demographic for your practice.

 

Promises – There is no better alternative than Social Media when it comes to showing the patient journey. Present the quality and standards of the practice using video’s and/or photo’s to set the expectations of current and future patients.

 

Social Media

Proof – An excellent way to show quality is to display before & after photo’s on your social media, as long as you have obtained explicit written consent from your patients. This helps to engage with more patients in your local community and helps to raise the profile of your practice to attract more patients.

 

Products – It is important to post about personalised treatments and special offers, which will differentiate your practice from the competition. You can engage with patients and build relationships through exclusive offers, running competitions, promoting new treatments and highlighting events.

 

Social media for dentists makes it easier to increase the visibility of your practice, connect directly with your patients and provide them with 24/7 unfiltered access to you.

If you want to increase engagement, build relationships and grow the visibility of your dental practice through Social Media, it is vital that you follow the framework of the 7P’s.

Would you like to talk to us about Social Media for Dentists?

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388

New Facebook page updates! 4 essential changes to be aware of..

Monday 20th August 2018

Social Media for Dentist

If you have a Facebook business page you may have received a notification about impending changes to its layout. Don’t be alarmed, these updates are being made in favour of local businesses to maximise their exposure and utilise word of mouth!

 

So what’s new?

 

Recommendations

This is a new way for users to leave a review of your practice which can now include text, images or business tags. Recommendations will feature prominently & add to the credibility of your practice.

In case you were wondering how to combat fake recommendations, Facebook will give page owners the ability to report fraudulent, spam or paid for recommendations!

 

Business Tags

The biggest difference between a review and a recommendation is the business tag. Tags are a new way of understanding what a practice/business is known for and categorising searches.

An example is a question such as “Just lost a tooth! Looking for an emergency dentist nearby! Any recommendations?”

With this, your practice has the potential to appear as a recommended business on a map assuming you have the relevant tags.

 

Action buttons

Pages will now have a set of prominently featured action buttons giving patients more opportunities to interact with you. For example you could have a button that enables a patient to book an appointment, send a message or write a recommendation. These buttons really benefit users on a mobile device because they reduce the number of steps to take an action.

 

Functionality

Visibility of page stories has improved to encourage more usage from brands. Stories can now be viewed on the business page by tapping the profile image.

 

It’s still too early to determine the specific benefits these updates will have but I will be keeping a close eye to see how they contribute to the growth of a page in the coming months.  

 

Follow us on Instagram and check out the latest content from Dental Focus!

 

Dominic Haslam

Campaign Executive/Social Media Guru

Have you seen the latest Dental Focus videos on Youtube or Facebook? Click Here

You can Call, Text or Whatsapp me on 07851 749480!

What’s In A Website?

Thursday 28th August 2014

A good website is at the heart of any successful marketing campaign, and is an excellent way of showing patients just who you are and what you do. You website may for example include patient testimonials, picture of your team, or even before and after photos from completed cases. Whatever you choose to include, visitors to your website will experience a fantastic ‘snap shot’ of your practice, and what they see, and what they read will persuade them either to call you, or search elsewhere.

 

Set yourself apart

To make the most of your practice website, it is important to remember that not all websites are created equal. In this day and age, merely having a website alone is not enough. This is because there are literally thousands of dental practice websites out there now, and unless you are able to successfully differentiate your website from the competition, then you may find your local rivals rank higher on Google than you do.

 

To help you get the most out of your practice website there are many different steps you can take, and the support of an experienced online dental marketing team can make the whole process an awful lot easier. Whichever route you decide to take – whether you employ the services of an outside agency, or choose to ‘go it alone’ – it is useful to be aware of the various features that help set the best dental practice websites apart.

 

Detail in the design

The design is an important part of any website, and in dentistry in particular, an eye-catching design helps to establish a strong first impression. The best websites will work as an extension of the practice setting, and will even use the same branding and colour scheme. Aside from the branding element, you should also be sure that your website isn’t too cluttered, or overwhelming on first glance, and that menus are clear and easy to follow. Remember, your practice website is reflection of your practice, and if your website doesn’t look professional, then rightly or wrongly, patients will assume the same is true of your dentistry.

 

What you say matters

Of course it’s all well and good having a practice website with an appealing design, but all this is worth nothing if you don’t have anything to say. Content is vitally important to a good website, and is one of the key determining factors behind how well your website ranks on Google. Content should be easy to read and professional, you should avoid jargon wherever possible, and you should never copy and paste text from another source. You should also ensure that your text is up to date, and ideally, you should add new content regularly. One of the best ways you can do this is by writing a practice blog. Blogs are an excellent way of engaging with patients, and making your practice seem ‘real’. Not only that, but Google loves blogs, and you will find your search ranking rises as a result.

 

Online compliance

While you will be familiar with the need for strict compliance protocols in-practice, you may not be aware of the need for a similar level of compliance when it comes to your practice website. In addition to the requirements outlined by the GDC and CQC, you should also ensure your website meets the ICO’s policy regarding the use of cookies. If you’ve never heard of the ICO regulations then it may well be worth your while to call in some expert support. After all, you may be an excellent dentist, but that is not to say you are an expert web developer, and factors such as ICO compliance should not be overlooked.

The mobile web

Online trends are changing, and more and more people are now surfing the web from portable devices such as smart phones and tablets. If your website doesn’t cater to this ample market then you won’t be achieving the maximum return on your marketing spend.

 

While size-responsive websites can be effective to a certain extent, the most effective dental practice websites will have a fast-action mobile version for patients who are searching on the go. These streamlined websites are far easier to browse on small screens, and will be optimised so they are easy to navigate and extremely fast to load. Typically, they will include just the core information and services from your main website, and will include a ‘call now’ function so patients can contact you in just the touch of a button.

 

Staying ahead of the game

Effective online dental marketing is no easy task, but is one that is vitally important if you are to stay ahead of the local competition. To achieve this, it is important that you have a website that is both appealing to patients and is ultimately something that you and your team can be proud of. This website should excel in areas such as design, content, compliance and mobile compatibility, and should fully reflect the quality of dentistry that you can provide. With these factors in mind, your practice website will be well on the way to online success.

 

For more information call 020 7183 8388, or visit www.dentalfocus.com

 

 

About the author:

Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.