Posts Tagged ‘Dental Focus’

Why the Dentist Next Door Has All The Patients: Local SEO

Thursday 22nd July 2021

 

 

Dental Focus presents an information-filled webinar to drive more patients into your practice.

In this Webinar, we cover:

– The steps you need to take to dominate Google in your area.

– A new feature released by Google to help you remove fake or offensive reviews.

– The key ranking factors to top the map listings on Google.

 

Presented by:

Jamal King – SEO Manager

Naz Haque – Google Consultant

Raheem Syed – Operations Executive

 

Request review removal link:

https://support.google.com/business/workflow/9945796

 

 

The Dental Website Utility Belt: Dental websites that convert patients⁣

Friday 30th April 2021

 

 

Over the past 20 years we have helped 1,000s of dentists put their business on the map across UK, Ireland and Australia, creating award-winning, Google dominating websites!

In this webinar we will be deep-diving into the following 3 areas of success:
💎 Content
(The 7 P’s of Dental Marketing Websites, The 8 Patient Concerns)
💎 Patient Flow & UX
(Homepage Structure, Sitemap, Website Speed)
💎 CTA’s
(Virtual Consultations, Send a Selfie, Online Booking)

👥 SPEAKERS:⁣
Jordan Beynon – Senior Website Manager⁣
Sunil Patel – Website Manager

If you are a Dental Focus client please contact our Client Service Team, who can review the above with you. If you’re not a client please feel free to book a Discovery Consultation with a website manager here www.dentalfocus.com/contact-us.html.

What’s your 2021 strategy?

Monday 15th February 2021

  

 

We want to help you make 2021 the best year yet in your dental practice!

Our team is here for you, book a consultation with one of our specialists and we can review your website, SEO or social media.

Book a website MOT with Chris Olson,

Senior Team Manager here

 

Book an SEO consultation with Jamal King,

SEO Manager here

 

Book a social media consultation with Dom Haslam,

Social Media Manager here

 

In the meantime, check out our top marketing tips to help you attract your new ideal patients in 2021: 

 

Tip 1: Great Leadership and Communication

 

Every practice needs great leadership. As a dental practice owner, you need to set aside time in your calendar to create, and then articulate to your team, a clear vision for your practice in 2021. 

 

At Dental Focus, we can help you build a strong marketing strategy, create the right focus for your practice, and stick to the plan before reassessing later in the year. The most successful practices that we work in partnership with have great principal dentists driving them forward. These principals understand the importance of getting the right marketing strategy in place for success. Whether it be your website, SEO or Social Media.

 

Tip 2: People Trust People

 

Remember that people trust people. It sounds cliché, but it’s very true! In all of your advertising, whether it’s on your website, in your social media posts, on dental flyers, your prospect patients want to see that there are real people behind the words and images. They want to know that you are the experts at what you do and can deliver great customer care and service. Personalise your communication as much as you can. And remember, try not to bore the public with just dentally related posts, personalise and keep things interesting!

 

Tip 3: Stay Compliant

 

GDC have their latest guidelines on advertising, using social media and what you should be aware of. Make sure that your whole dental team who deals with any of your marketing is aware of the advertising guidance and social media guidance. Our team at Dental Focus have a strict checklist that we use internally before posting anything online for our clients.

 

Tip 4: TouchPoints

 

Did you know that your new prospect patients need to see or hear about your practice at least 14-16 times before they consider taking up your dental services? This is how long it takes to build trust through marketing. This could be through word-of-mouth from another patient, through your website, seeing your practice on social media, flyer drops, phone calls, or Ads on Google/Facebook etc. In 2020, we saw a huge rise in the use of social media by dental practices, making the online space even more crowded and competitive! Make sure your practice is showcased online consistently to promote your brand awareness.

 

At Dental Focus, our team can help you streamline your advertising for brand awareness or lead generation for specific dental services, such as Invisalign or Implants to a targeted audience. This focused advertising for lead generation allows you to track and see the return on investment much more easily.

 

Tip 5: Don’t forget Google

 

Search engine optimisation (SEO) is a must in 2021. If you want a steady stream of new patients, your practice needs to be found at the top of Google Page 1. This doesn’t happen overnight, so plan to start early to reap the rewards. Start thinking about where you want your practice to be found in 1-2 years time, and you should be starting your practice SEO groundwork now. This is a long-game investment to build your online presence on Google, which is your asset. Our team of experts can help you get there.

 

Take your dental practice to the next level this year. 

If you would like to stay focused for 2021 and get the right marketing strategy, book a complimentary consultation with a member of our team.

 

Book a website MOT with Chris Olson,

Senior Team Manager here

 

Book an SEO consultation with Jamal King,

SEO Manager here

 

Book a social media consultation with Dom Haslam,

Social Media Manager here

Facebook Pages redesigned

Friday 22nd January 2021

Have you heard the news? Facebook Pages are being redesigned!

Facebook announced a huge rollout to change the Facebook Page experience for creators and public figures. But what do these changes look like?

– A redesigned layout that’s simpler and more intuitive

– Dedicated News Feed to discover and join conversations, follow trends, interact with peers and engage with fans

– Easy navigation between personal profile and Pages

– Updated task-based admin controls giving trusted Page admins full control or partial access

– Actionable insights and more relevant notifications

– Safety and integrity features to detect spammy content and impersonator accounts

Image Credits: Facebook

What do these changes mean for you as a dentist?

One of the biggest changes is the removal of “Likes” due to the misrepresentation of a Page’s true popularity. It was discovered that many Facebook users may have once “Liked” a Page, but later unfollowed in an effort to remove the updates from their News Feed.
Now Facebook says Followers of a Page will be the metric at the forefront of the new experience, as it’s a better indication of how many people are fans and actively receiving updates from a Page.

Another important change is Pages having their own News Feed. This is incredible as it means your Page can represent your brand even further by participating in conversations with your online community, following trends and interacting with patients. What’s more important to note is that when a user follows a Page, they’ll see that Page’s comments bumped up to the top of the comments section, fantastic for increased visibility and according to Facebook, users will also be able to follow a Page directly from comments and recommended posts.

Image Credits: Facebook

Finally, the new Q&A format will allow Pages to engage with their fans on a new level. Page followers can ask the questions about treatments, the dental team or any concerns they may have and when the Page answers, those become a stack of questions that people can swipe through to learn more. Amazingly useful for those frequently asked questions at your dental practice.

How are you going to make the most of the new updates?

For more information please visit the Facebook Help Center.

Want to chat about your social media?
Book a discovery consultation with me today!
Click here

NHS Dental Band Update 2020

Thursday 10th December 2020

 

 

 

We are aware that NHS Dental Band Charges will be increasing by 5% from the 14th December 2020.

At Dental Focus, our #1 priority is to keep our clients websites compliant with the GDC, CQC, ICO & NHS. We will be working on updating the NHS Dental Charges for all affected clients on the Client Service Plan (CSP) and Hosting & Compliance Plan.

Please allow up to 48 hours from the 14th for these changes to be applied, you may need to hard refresh your browser to see the latest changes (guidance below).

If you find your NHS Dental Band Charges have not increased, please email the Client Service Team at update@dentalfocus.com who will help you as a priority.

If you don’t see the updates on your website, you may need to hard refresh the page (please press Ctrl F5 Windows or Command ‘R’ on Mac). Web browsers sometimes save files to help pages load more quickly, so sometimes you will see an old version of a web page instead of the most recent one.

Social Media strategy during lockdown (November edition)

Tuesday 10th November 2020

Are you using your Social Media during the lockdown period?

There will be an undoubted increase in social media usage and as a means to help your patients pass the time here are 3 themes you can use as part of your content strategy this month.

 

A force for good 

We believe it is important to communicate messages of support and positivity during lockdown whilst staying true to your brand values.

This content could include:

– Quotes of positivity/messages of reassurance

– Highlighting support groups within your community 

– Reminding patients about dental emergency procedures

– Entertaining patients with videos inside your practice

– Fun challenges/puzzles 

 

Patients first

Understanding what your patients want to see from your brand is critical and we believe the following content could work well for you:

– Updates from your dental team

– Addressing frequently asked questions

– The new patient journey and patient safety

– Patient testimonials (ideally video)

– Oral health tips

 

Mouth Cancer Action month

Taking place throughout November, join thousands of amazing people who are raising awareness of mouth cancer within their communities and sharing the important message of being mouth aware. 

This content could include:

– Teaching how to spot mouth cancer early and regularly checking for unusual changes in the mouth.

– Educating on what is likely to cause mouth cancer and reducing risks.

– Reminding patients to act quickly when they see something out of the ordinary by visiting your practice.

–  Supporting/donating to a cause such as the Mouth Cancer Foundation and their annual Mouth Cancer walk which can be done at home www.mouthcancerwalk.org.

 

Stay Safe,

Kind regards,

 

Dom

Social Media Manager

#TubulesLive – Social media and video marketing

Monday 5th October 2020

 

Social media and video marketing.

How things evolved.

Success stories?

12 October 2020 at 7:30pm BST

 

 

As your practices recover from the set back of the COVID 19 challenges, marketing is going to be a key driver in the success of your practice. Engaging current patients as well as attracting new patients in uncertain times will be a driver for success.

Both social media and video marketing have been proven to show great success when used correctly and effectively.

Dominic Haslam is the Social Media Manager at Dental Focus, the UK market leader in award-winning dental websites and has an extensive background in social engagement content for a multitude of dental practices.

Krishan Joshi, Founder & CEO of Dental Focus, who has nearly 20 years experience in the dental digital world will cover:

The impact of social media marketing

How to connect social media to your website

Driving and monitoring traffic

How to attract the right audience and engage the right audience

Jemish Patel who has over 11 years of experience in video marketing in dentistry and over 20 years in the video media field will cover: 

What is video marketing and why it works

Why video marketing is effective and what is ROI on video marketing

What are the tips and tricks to making an effective video marketing campaign

What video marketing channels are powerful and effective

 

Dental SEO: How quickly can you get onto Page One? Part Two

Thursday 17th September 2020

Please note that since the video that inspired this article was recorded, Google has evolved and changed, as such our strategies to get our clients to page one have also changed. To find out how a dental SEO campaign can help you grow your business, get in touch with us today.

 

Dental SEO

 

Are there different ways to get onto Page One?

There are actually two ways in which a business can appear on Google page one. These are through paid advertising, otherwise known as Google Adwords and through organic rankings with dental SEO

 

Organic rankings are fickle, unreliable and take more time than many businesses have to achieve results. Through consistent use of SEO relevant content, appropriate social media marketing and activity on your website, your business will organically move through the rankings to come closer to that page one goal over a certain amount of time.

 

However, the first 3 or 4 websites on any given page one search are placed there by Google Adwords. If you are serious about your marketing strategy and allow it to work for you, then perhaps it is time to invest in a dental SEO expert and work out a budget to pay Google for the right to be in this place. 

 

By using this ‘Pay Per Click (PPC)’ advertising strategy, you are speeding up the process whilst still playing the game and competing with many other businesses whilst improving your chances of being seen by those who matter: your patients. 

 

What is a pay per click advert?

 

PPC advertising is how Google has collected billions of dollars of revenue. What works for the advertiser is that you only pay when a person clicks onto your website. By placing your website at the top of page one and where all the buyers are, Google has the aim for your business to succeed because they benefit from it as well. We need to inform Google who your ideal patient is so that when they search for a topic using any given keyword, your results will appear where the buyer is ready to click.

 

When you use Google Adwords you can decide on the wording of the advertisement, you can choose the target audience, your daily budget and your per click budget as well. From there it runs like an auction where you pay as much as you want and you see where you rank. 

 

Although a business placed above you has more than likely paid more for their advert, the other factors that are the fundamentals of Google such as keyword choice plays an important part which can give you that leading edge. In fact, we have found that in certain locations, the dentist’s name, their qualification and a few informative snippets such as 0% finance and a price for a service can offer exceptional click through rates.

Dental SEO: How quickly can you get onto Page One? Part One

Saturday 12th September 2020

Please note that since the video that inspired this article was recorded, Google has evolved and changed, as such our strategies to get our clients to page one have also changed. To find out how a dental SEO campaign can help you grow your business, get in touch with us today.

 

Dental SEO

 

Remember, there is no such thing as page two. By understanding this, you are going to be wholeheartedly focusing on bringing your company up in the Google page search rankings, with dental SEO, so that your website can appear on the most desirable page one. 

 

But how quickly can you bring your website up from the depths of the web and into visible search engine results on page one? If you have access to the right skills, tools and expertise, then this can actually be done within minutes. 

 

This has actually been accomplished by our experts notably three times before, but of course, this 120 second or so goal does rely on a few variables to make it this easy. For any company however, an hour is a respectable amount of time to identify the correct factors within your web pages to be picked up by Google and move up to page one. 

 

We have a webinar available on our website titled ‘Google Page One in 60 minutes’. We are confident that many of the businesses that we work with will be able to appear on page one within 10 minutes, but this will depend on how competitive the keywords are in the searches. 

 

For example, dental practices in London may find that the keyword searches are far more competitive than for a smaller practice located in Frome. If your practice specialises in a certain treatment, such as dental implants, then your prospective patients who are searching for your services will be looking for more specific keywords. It will be easier for Google to identify your business and bring your results up on the first page through these more specific and less competitive keywords.

 

This is only one factor of the more than 200 that Google uses to determine Google page rankings, so don’t let this discourage you if your business is in a more prominent area and offers a range of services. Our SEO scientists are here to provide you with these very real results in a very short amount of time so you can start to reap the rewards sooner.

 

Tell me more about this webinar

 

The webinar, found on our Dental Focus website is located in the ‘Google section’. Just scroll down to the bottom and a webinar titled ‘Google Page One in 60 minutes’ will be at your disposal. This valuable content essentially offers you an insight into what it is we do here for you at Dental Focus and gives you the basics so you can learn for yourself the fundamentals of the Google search engine.

 

If you apply the guidelines that we suggest consistently, there is no doubt in our minds that you will get to page one. 

 

In part two we will cover the two ways that you can get your dental website to page one, Google Adwords (pay per click/PPC) and organic rankings with dental SEO.

 

Brought to you by the leaders in dental marketing, Dental Focus.

Dental SEO: Why do you need to be on Page 1 of Google? Part 2

Saturday 5th September 2020

 

Dental SEO

 

What can we learn about Google to improve our chances of reaching and staying on page one?

 

Watching it evolve over the years has taught us a few things. Certainly we can say that history repeats itself and there are cyclical motions that we can begin to predict and work with. That is why it is good to know what happened in 2001. You are able to see the behaviours and the mindset of Google alongside it’s growth and what it considers to be important. 

 

What does Google consider to be important?

 

Google page one is always about relevance. We need to consider how relevant your website is to your product and more importantly, are you the most relevant between you and your competition?

 

The definition of relevance by Google has evolved over the years, much like how Google itself has evolved. In 2001, it meant keywords. You needed to ensure that you had the same keywords as what an individual was searching for. It coupled this with how many people link to you, which was a reference to how popular you were. 

 

It then began to evolve into deciphering who is linking to you and seeing what those websites were about to ensure authenticity. Here we saw Google counting these links again to decide how popular you are. This is the foundation of dental SEO.

 

The more popular you are, the greater likelihood will be that your company is one of the first pages to appear on the first page of a Google search.

 

As we evolve further again over the years, we begin to see the filtering of websites that were not produced cleanly and checking to see whether a website is spamming the system with a keyword density that is too high. The content that is produced will be penalized if it is not readable and authentic. 

 

One page websites are OK, and do OK, but the most successful websites these days are big 30 to 50 page websites with a lot of relevant, readable content. If you want to be number one in the searches, then you need to think big. 

 

Furthermore, we must ensure that the links are strong, such as BBC or strong PR links. It is not just about how many links you have but who is linking to you.

 

Today, Google analytics has become a minefield. There are about 200 factors that are considered as to whether a website and its content is relevant enough to appear on the infamous page 1. At Dental Focus, we hone in on the most important factors for our dental SEO clients as well as our website development clients.

 

How can we ensure that we are relevant?

 

Some honest effort needs to go into producing relevant content and keywords with some emphasis on finding what the most profitable keywords are for a given website or topic. We then must work on growing the content constantly and consistently and then distributing that through social media.

 

The content needs to have reputable links that we can source from and by distributing what we can through social media, we will be able to link back to many sources as we reach a greater base of followers and potential clients.

 

The main take home message here for dental SEO is that it is all about content. Content and appropriate activity will deliver that page one result that will bring in those new patients through your doors and allow you to grow your business.

 

Brought to you by the leaders in dental marketing, Dental Focus.