Has your practice been marked as ‘Temporarily Closed’ on Google?
We have seen cases of practices being marked as ‘Temporarily Closed’ on Google. We are encouraging clients to keep practices ‘marked as open’ because ‘marked as closed’ hides your practice from local search results and hides the call button on the Search Engine Results Page (SERP).
TEL: 020 7183 8388
Posts Tagged ‘marketing’
We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust).
Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions.
It can tell if you’ve had a bad day and are feeling stressed or if you’re feeling sad and need a shoulder to cry on.
All very well – but for your dental marketing you’d be better off talking to Dental Focus, who as part of their strategy, interpret and understand how human emotions can drive dental patients.
For now, we do not rely much on human-like robots using proprietary algorithms and voice recognition technology.
Call Dental Focus: 020 7183 8388
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The internet has had a huge impact on dentistry – not least in huge potential it offers in the way of online marketing. But while more and more dental practices come to recognise the need for a strong web presence, many dental laboratories are still yet to make this same step. One reason for this may be the fact that for many dental laboratory owners, online marketing will seem unnecessary. After all, most work comes through long-established relationships with dentists that may stretch back many years. But with increasing competition both at home and abroad, can you really afford not to market your business online?
At its heart, one of the main advantages of a good website is the value it provides. Websites are without doubt the 21st century’s single most cost-effective way of marketing within dentistry, and a website offer much better value than printing brochures, hiring PR agencies, or placing adverts in the press. Remember, almost everyone these days will have access to a computer, and for many people the internet is now the main form of communication. As such a website for your dental laboratory is an essential tool by which you can establish a solid online presence and reach out to potential new clients in a way that is both meaningful, and instantly accessible any time of the day.
You should also consider the fact that if you don’t have a website, then chances are that your local rival either already has one, or will be getting one soon. This may give them a huge competitive advantage as the internet is now the primary means by which people search for goods and services. Phonebooks just don’t yield the same results any more, and most people would rather put a quick search into Google or Bing than any other way of finding a business.
Making the most of your website
The most effective dental laboratory websites are eye catching, easy to navigate and contain plenty of high quality content to keep users engaged. As well as contact forms, referral details and a brief description of your business, you should also include client testimonials and examples of your work. Videos and pictures add a great deal of extra depth to any website, and a gallery of images showing completed cases can be a great way of showing exactly what you can do. You should also consider writing a regular blog or running a news feed to give updates on what you’ve been up to, and the services you can provide.
Trust the experts
Online marketing is no easy task, so it pays to trust the experts. To help you make the most of your dental laboratory website, Dental Focus ® ‘Websites for your profit’ can support you in all aspects of online marketing. They will be able to create a bespoke website that complies with GDC standards, and is fully compatible with mobile devices such as tablets and smart phones. With Dental Focus ® you will be able to well and truly put your laboratory on the Google map!
For more information call 020 7183 8388, or visit www.dental-focus.com
About the author:
Alfie Jones aka the Guru is Project Manager at Dental Focus ® ‘Websites for your profit’. Alfie has worked as a web designer, copywriter, college tutor and charity fundraiser in his time, and is called the Guru because he has a ‘guru-like’ knowledge of the web. As an expert in social media and website technology, Alfie is the first port of call for any dentist who is serious about their online marketing.
A brand is how your patients “feel” about your practice:
It creates an emotional bond between your patients and your treatments. Think of it as the ‘essence’ of your practice. What’s more, branding is a gradual process that develops over time and is dependent on the beliefs and opinions of your patients. It’s an experience, a feeling and an impression. Obviously, it’s within your control to offer a wonderful service and an amazing patient experience. But, at the end of the day, only your patients can determine how they feel about your practice.
An identity is how your business is “dressed:”
Your identity is everything that your patient “sees and hears” about your practice. It’s the accumulation of all your visual and audio elements. Unlike your brand, your identity is completely within your control and can be established quite quickly. There are numerous elements of your small business identity including:
– The name of your practice
– Your marketing message or slogan
– Your logo
– Your colours
To read more on this topic, please see this link:
One of the most surprising things is how many dentists still don’t have a website. You’d think in this day and age, everybody would know how important a website is for a practice (as it is the most powerful marketing tool available).
The importance of having a website, is that is how patients are likely to find you. These days, most potential patients go online and research alternative practices before choosing one.
A website also helps you establish your business’s reputation. If you don’t have a website, people automatically assume that you’re a small-time, unprofessional business who don’t take their business seriously, and once you have this reputation, you will find it hard to gain sales.
Having a website also makes you appear well established and will make you appear bigger and more successful than you may actually be. This is the greatest thing about the internet, as the size of your company doesn’t really matter, it’s about making yourself stand out from competitors, and looking professional.
If you don’t have a website you are missing out on all of this potential business. You need a website so people can learn about your practice.