Posts Tagged ‘Social Media’

Facebook Pages redesigned

Friday 22nd January 2021

Have you heard the news? Facebook Pages are being redesigned!

Facebook announced a huge rollout to change the Facebook Page experience for creators and public figures. But what do these changes look like?

– A redesigned layout that’s simpler and more intuitive

– Dedicated News Feed to discover and join conversations, follow trends, interact with peers and engage with fans

– Easy navigation between personal profile and Pages

– Updated task-based admin controls giving trusted Page admins full control or partial access

– Actionable insights and more relevant notifications

– Safety and integrity features to detect spammy content and impersonator accounts

Image Credits: Facebook

What do these changes mean for you as a dentist?

One of the biggest changes is the removal of “Likes” due to the misrepresentation of a Page’s true popularity. It was discovered that many Facebook users may have once “Liked” a Page, but later unfollowed in an effort to remove the updates from their News Feed.
Now Facebook says Followers of a Page will be the metric at the forefront of the new experience, as it’s a better indication of how many people are fans and actively receiving updates from a Page.

Another important change is Pages having their own News Feed. This is incredible as it means your Page can represent your brand even further by participating in conversations with your online community, following trends and interacting with patients. What’s more important to note is that when a user follows a Page, they’ll see that Page’s comments bumped up to the top of the comments section, fantastic for increased visibility and according to Facebook, users will also be able to follow a Page directly from comments and recommended posts.

Image Credits: Facebook

Finally, the new Q&A format will allow Pages to engage with their fans on a new level. Page followers can ask the questions about treatments, the dental team or any concerns they may have and when the Page answers, those become a stack of questions that people can swipe through to learn more. Amazingly useful for those frequently asked questions at your dental practice.

How are you going to make the most of the new updates?

For more information please visit the Facebook Help Center.

Want to chat about your social media?
Book a discovery consultation with me today!
Click here

Social Media strategy during lockdown (November edition)

Tuesday 10th November 2020

Are you using your Social Media during the lockdown period?

There will be an undoubted increase in social media usage and as a means to help your patients pass the time here are 3 themes you can use as part of your content strategy this month.

 

A force for good 

We believe it is important to communicate messages of support and positivity during lockdown whilst staying true to your brand values.

This content could include:

– Quotes of positivity/messages of reassurance

– Highlighting support groups within your community 

– Reminding patients about dental emergency procedures

– Entertaining patients with videos inside your practice

– Fun challenges/puzzles 

 

Patients first

Understanding what your patients want to see from your brand is critical and we believe the following content could work well for you:

– Updates from your dental team

– Addressing frequently asked questions

– The new patient journey and patient safety

– Patient testimonials (ideally video)

– Oral health tips

 

Mouth Cancer Action month

Taking place throughout November, join thousands of amazing people who are raising awareness of mouth cancer within their communities and sharing the important message of being mouth aware. 

This content could include:

– Teaching how to spot mouth cancer early and regularly checking for unusual changes in the mouth.

– Educating on what is likely to cause mouth cancer and reducing risks.

– Reminding patients to act quickly when they see something out of the ordinary by visiting your practice.

–  Supporting/donating to a cause such as the Mouth Cancer Foundation and their annual Mouth Cancer walk which can be done at home www.mouthcancerwalk.org.

 

Stay Safe,

Kind regards,

 

Dom

Social Media Manager

#TubulesLive – Social media and video marketing

Monday 5th October 2020

 

Social media and video marketing.

How things evolved.

Success stories?

12 October 2020 at 7:30pm BST

 

 

As your practices recover from the set back of the COVID 19 challenges, marketing is going to be a key driver in the success of your practice. Engaging current patients as well as attracting new patients in uncertain times will be a driver for success.

Both social media and video marketing have been proven to show great success when used correctly and effectively.

Dominic Haslam is the Social Media Manager at Dental Focus, the UK market leader in award-winning dental websites and has an extensive background in social engagement content for a multitude of dental practices.

Krishan Joshi, Founder & CEO of Dental Focus, who has nearly 20 years experience in the dental digital world will cover:

The impact of social media marketing

How to connect social media to your website

Driving and monitoring traffic

How to attract the right audience and engage the right audience

Jemish Patel who has over 11 years of experience in video marketing in dentistry and over 20 years in the video media field will cover: 

What is video marketing and why it works

Why video marketing is effective and what is ROI on video marketing

What are the tips and tricks to making an effective video marketing campaign

What video marketing channels are powerful and effective

 

Instagram for dentists – Instagram bios

Wednesday 27th May 2020

When it comes to Instagram, first impressions are everything. If you want to grow your Instagram organically and gain the right kind of followers for your practice, your potential followers need to know exactly who you are, what you do, and why they should care. 

 

Your Instagram bio is one of the first things people see when they land on your page, so make sure your bio captures your visitors’ attention from the start. 

 

Here’s what you’ll want to include in your bio to get more Instagram followers:

 

 

Headline & Keyword

State the practice name and a keyword that describes who you are. Adding a particular niche or interest in the headline helps users get to know and understand your practice.

The headline is also searchable, so make sure you choose a keyword that your followers would associate with your page to increase organic traffic.

Body section

The body section is where you’ll put the majority of your description. Be sure to use the brand’s voice, keep it clean, organised and with a bullet point format to describe who you are.

Be sure to include a line that gives your page credibility. This can be a feature in a publication, a certification you’ve achieved, or a social cause your brand gives back to.

URL

This is the only section you have to place a link on Instagram, so use it wisely. Typically, you’ll want to provide a direct link to your website, blog, or specific landing page that coordinates with your call-to-action.

Entice the click

Try adding some emojis to really catch the eye of your followers and drive them to your website.

Add a call-to-action button so users can easily contact you! 

The following are the action buttons you can include: 

– Email

– Message

– Call

– Book 

– Reserve 

 

 

Dental Focus

 

TEL: 020 7183 8388

www.dentalfocus.com

 

 

 

Connect with patients in response to the lockdown

Thursday 9th April 2020
Interesting Image

 Are you using social media to protect the connection with your patients?

If you haven’t already, now is the time for your practice to demonstrate leadership in your local community by showing your patients that you are still here and you still care by using the power of Social Media!

I believe now is a critical time for your practice, people are spending more time online than they ever have before, so it does present your practice with a unique opportunity to deepen your relationships and increase your brand affinity.

But of course, you also can’t just post content that is business-as-usual, or you’ll risk coming across as tone-deaf to the current situation.

In the long term, your patients will remember who showed up, what was said and how you helped them, so it’s critical to build a lasting impression on your patients by either doing good or making them feel good.

 

Information on whether you are seeing emergency patients or providing telephone/video consultations

Sharing what your practice is doing to help a cause or the local community

Messages of positivity

Tips for staying healthy at home/Oral Health tips

Sharing critical information from trusted organisations such as WHO (World Health Organisation) or the NHS

Film lists, reading lists, easy recipes, ideas to entertain kids, etc

Sharing any fun activities you and your team are doing at home

 

– Sales

– Special offers

– Treatments

– Case studies

If you’re struggling for content, feel free to message me for ideas.

If your practice doesn’t already have a Social Media account we are offering Dental Focus clients a basic set up for Facebook or Instagram to help you get started for FREE.

It’s first come first serve so message me today for more information.

Dominic Haslam

SOCIAL MEDIA MANAGER

 

Want to chat?

Book a call with me today!

Click Here

TEL: 020 7183 8388    MOB: 07851 749480

3 Essential tips and tricks for Instagram

Thursday 3rd January 2019

 

In a time where over 50,000 posts are uploaded to Instagram every minute, finding out handy tips has become a necessity to stand out from the rest. With these useful tricks, you will feel like a seasoned Instagrammer, excelling in Social Media for Dentists.

 

  1. Promote your website.

A big frustration of Instagram users is that there is no option to post interactive clickable links to your website when you create a new post. However, there is a simple workaround. In your bio, you can type the URL to your website, and users will be able to simply click on it and will be taken there.

So when a post is created, it would be a good idea to drive people to your bio so they can be directed to your website.

An example is shown here:

 

 

 

  1. Hide your hashtags

 

The use of hashtags is crucial in drawing in as many users as possible, but often they look messy and cluttered. But there is a way to hide them from your followers, while still using their great functionality.

 

Method 1:

 

You can hide them under full stops separated by line breaks. This is not immediately easy to do on an iOS device as the ‘return’ key can only be accessed once tapping the ‘123’ key (shown below). Once you have around 5 lines of full stops, you are free to write as many hashtags as you wish, knowing that these will be hidden.

 

 

Method 2:

 

If you always receive lots of comments, this method may be easier. After you have posted, you can leave a comment with all the hashtags you want, and this will be buried by the other comments you will get, leaving them hidden from your followers.

 

  1. Monitor your comments

 

It is important when using Social Media for Dentists, that your profile remains clean and professional, as well as engaging. Fortunately, Instagram has a way of policing comments. You can go to the “Options” section and select “Comments” where you will be able to toggle “Hide Inappropriate Comments” on.  Here you will be able to type specific words which you do not want to be posted on your picture.

 

Alternatively, you can delete individual comments which you do not like by tapping the speech bubble icon, swiping left over the text and selecting the rubbish bin icon.

 

If you wish to disable comments entirely for a specific post, then before you post, tap ‘Advanced Settings’ and then you can toggle on “Turn Off Commenting”.

 

Social Media for Dentists – 7 Steps to Success

Thursday 29th November 2018

 

Personalising your social media channels and ensuring the content reflects your practice will guarantee that you stand out as a cut above the competition. The 7P’s coined by Coach Chris Barrow will give you the tools to engage and connect with patients. This addresses Profile, People, Premises, Prices, Promises, Proof and Products.

 

Social Media for Dentists

Profile – The look & feel of your brand and all need to be conveyed on your social media. This persuades audiences your practice is right for them.

 

People – This involves individuals that work in the practice. Team photos and videos should be professional, happy and demonstrate good customer service. These are fantastic ways to showcase different personalities and characters. In turn, it forms a trusting connection with your patients and eases concerns.

 

Premises – Take advantage of social media by using photo’s & videos to reveal the level of quality your practice has by flaunting patient rooms, technology and more. This helps by offering a safe and familiar environment for patients when they visit.

 

Price – Transparency with fees is extremely crucial as it ensures you attract the right demographic for your practice.

 

Promises – There is no better alternative than Social Media when it comes to showing the patient journey. Present the quality and standards of the practice using video’s and/or photo’s to set the expectations of current and future patients.

 

Social Media

Proof – An excellent way to show quality is to display before & after photo’s on your social media, as long as you have obtained explicit written consent from your patients. This helps to engage with more patients in your local community and helps to raise the profile of your practice to attract more patients.

 

Products – It is important to post about personalised treatments and special offers, which will differentiate your practice from the competition. You can engage with patients and build relationships through exclusive offers, running competitions, promoting new treatments and highlighting events.

 

Social media for dentists makes it easier to increase the visibility of your practice, connect directly with your patients and provide them with 24/7 unfiltered access to you.

If you want to increase engagement, build relationships and grow the visibility of your dental practice through Social Media, it is vital that you follow the framework of the 7P’s.

Would you like to talk to us about Social Media for Dentists?

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388

The importance of hashtags – Social Media for Dentists

Friday 9th November 2018

A hashtag is a hash symbol that is used within a message to recognise a subject or keyword which many others may be talking about. They are mainly used to search for other posts which are using the same hashtag. Hashtags on Instagram work by collating photo and video content.

When talking about hashtags on Instagram, there are usually two sides of the situation. Some people that use Instagram dislike them and steer away from using them, however, the other half absolutely love them, some people even going crazy when using them!

You may be wondering why you should be using hashtags on Instagram? Posts with at least one hashtag have roughly 13% more engagement on Instagram compared to posts that have not used a hashtag. 7 out of 10 hashtags that are used on Instagram are branded which means they are unique to a specific business or marketing campaign. A lot of the time, they use the company name, the product being advertised or company tagline.

There are many places you can use hashtags, including posts, comments, bios and stories. You are allowed to use up to 30 hashtags in a single post, however, this is considering overdoing it. A recent study on the subject suggests that the optimal number of hashtags to use is 11, however, the rules on Instagram are always changing.

Recently, Instagram rolled out a new function where you are able to follow hashtags which allow users to look at posts using certain hashtags in a different way. Rather than searching for a hashtag, users are able to follow them where they can scroll through their own feed and see some of the posts using the same hashtag. Saying this, Instagram’s algorithm has always preferred certain hashtags over others and some are more relevant than others.

If you are interested in social media for dentists, there are many hashtags that you could use which are dentistry related, however we have found that the top 10 hashtags to use are #Dentistry, #Dental, #Teeth, #DentalImplant, #Invisalign, #Braces, #Smile, #TeethWhitening, #PearlyWhites and #Veneers. These hashtags can be topped off with a branded hashtag that is related to your dental practice.

Social Media for Dentists – How to make the most of Instagrams 2018 updates

Wednesday 7th November 2018

Instagram has experienced phenomenal growth during 2018 with more than a billion active users worldwide and a ton of consistent updates, Social Media for Dentists on Instagram has never been more important.

We have compiled a list of 2018’s most important Instagram updates and how they could be of benefit to your practice.

IGTV

With research indicating the growing use of long-form videos on smartphones, Instagram has given users a chance to share longer vertical videos on Instagram.

How can this benefit your practice?

IGTV can be used to build the brand of your practice, connect with your patients and grow your audience. Content could range from elaborate videos in your practice to extended versions of previous popular videos.

Engagement tools

Until recently likes, comments and Story views were only available measurements of Instagram engagement. Until the introduction of interactive stickers for stories such as emoji sliders, polls and questions.

How can this benefit your practice?

These new tools have opened up new insights on how Social Media for dentists can adopt a new way of connecting with their patients, increase engagement levels and gather feedback which can help a practice redefine their customer service approach.

Instagram Verification

It is now possible for regular users on Instagram to apply for the blue tick verification, previously reserved for big-name celebrities.

How can this benefit your practice?

The benefits of this for a dental practice can include increased credibility, while also helping to stop copycat accounts.

Hashtags on profiles

Instagram provided the option to add functioning, clickable hashtags and mentions to bios.

How can this benefit your practice?

Your practice can now promote specific campaign hashtags in the bio of your profile such as an open day or treatment discount, allowing your followers to click on it and see all of the content other patients have posted.

@mentions

Instagram introduced the ability to add to your own story if another user @mention your account.

How can this benefit your practice?

It may not seem like a big deal but it provides you with a cleaner way of reposting mentions from your patients when they have (hopefully) had a fantastic treatment from your practice.

 

Looking for help managing your dental social media?

Get in touch with our Social Media Guru Dominic Haslam by calling – 020 7183 8388 – for a friendly chat.

For more information on our social media for dentists options contact our Social Media Guru Dom.

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388

 

How to increase your follows and likes on Instagram – build your brand!

Friday 26th October 2018

 

Social Media for Dentists is the same as Social Media for everyone else, in the sense that when you need to increase your follows and likes, they both require dedication. Here are a few pointers to help you build your brand effectively and to help you gain followers along the way.

 

Social Media for DentistsParticipate in trends – be current

While it is important to use specialised hashtags to Dentistry such as: #Dentaltreatments #PearlyWhites #Smile, it is also important to use universally trending hashtags like #photooftheday or #instagood to extend the reach of your audience.

If possible, you can link your practice or treatments to current affairs or entertainment trends to boost your engagement. Ask questions where possible to increase interactivity. For example:

 

“Remain or Leave? That is the question among the teeth of Britain. If you are in the remain camp, visit our practice to keep your teeth IN! If you are in the leave camp, we offer Dental Implant Treatments for those whose teeth are OUT” #DentalImplants #Hygiene #Brexit”

 

“I bet Venom would use our Invisalign treatments to get his teeth looking straighter! Do you think the film would have been better if he had straighter teeth? #Venom #TeethStraightening #Invisalign”

 

The more controversial and entertaining your post is, the more engaging it will be. Always look out for how you can be engaging when using Social Media for Dentists.

 

Offer giveaways and competitions

If you are able to get your followers to tag a friend in the comments, not only does this help with your engagement but there is also a new potential follower who has been notified to look at your post.

A giveaway for a certain toothbrush could be held or perhaps a free consultation, and the only way to win would be by tagging a friend, following the page, and liking the post. With each new tag, they will want to follow and like and possibly even tag someone else! This is the best way to increase followers.

Use Videos and Live Streaming

Your potential patients need a reason to feel compelled to invest in your practice. The best way to do this is by building trust, and to build trust on Instagram, you need to show personable faces, voices and messages. According to Dan Zarella, you are likely to have 35% more likes from posts with faces in them.

The advantage of using live streaming is that it shows the authenticity of your practice and how effective the treatments are in real-time.